Volkswagen TV Interactive Learning Platform Makes Headway with Vocational Training in Europe

Partners from eight countries complete media trainings at VW broadcasting center in Wolfsburg – Final phase for EU project

Wolfsburg, 11 June 2007 - Volkswagen TV is making the headlines in Europe as an interactive learning center for vocational training. A series of media trainings with project partners from eight countries lasting several weeks organized under an EU research project came to an end at the broadcasting center in Wolfsburg at the weekend. Directed by Volkswagen TV, each country produced and broadcast an interactive program in its own language, marking a highlight of the training sessions.

The TV broadcasts were received by almost 50 small and medium-sized businesses plus partner companies in the UK, Italy, Spain, Greece, Sweden, France, Austria and Poland. A reverse channel for voice and data transmission allows interactive communication. During the course of the broadcasts, viewers received information and background feedback in response to live questions.

The three-year research project on interactive TV, which is supported by the EU’s Leonardo da Vinci vocational training program, finishes at the end of September this year. Before the program comes to a close, all participating partners will have evaluated the acceptance of interactive TV for employees’ vocational training, with the assessments based on very different target groups, leaning cultures and training needs. Before the media training sessions which ended today, Volkswagen TV had already transmitted some 45 broadcasts throughout Europe under the EU project.

Backed by the findings of the research project, Volkswagen TV will be expanding its concept for the international automobile market. Apart from the 2,500 dealers and service companies in Germany, 27 importers worldwide have also been participating in the interactive information and training broadcasts from Wolfsburg since they began in summer 2002. The importers are responsible for adapting the material to the individual market situation and language and for making the material available to dealers. The content covers a wide range of subjects such as repairs support, employee training and product and management information.

"Vocational training is a decisive criterion for the success of any company. That is why we must organize life-long learning at the workplace. Our experience with Volkswagen TV has been excellent. Now we have had the opportunity to test and implement the medium throughout Europe under the EU research project," Horst Walka, Head of Training at Volkswagen After Sales, commented.

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