Interactive Ad Campaign to Showcase UAW Members

Monday, December 17, 2007 -- UAW members are featured in a new, interactive advertising campaign that debuts today in five Midwest and southeast media markets.

The ads will also appear on a new, interactive Web site, IAmtheUAW.org, which invites UAW members, family members, friends and supporters to submit their own stories, photos, podcasts and videos.

“This is a great opportunity to showcase our members and the contribution our union makes to our communities and workplaces,” said UAW President Ron Gettelfinger. “Nobody represents our organization better than our own members.”

The ads feature UAW members including Daphne Rice talking about the union’s efforts to support charitable causes; Andrew Linko discussing workplace safety; Yolanda Crosby addressing toy safety and fair trade standards; and UAW retiree James Fairchild talking about the need for higher workplace standards in the global economy.

“I’m thrilled to help our union communicate with our friends and neighbors,” said Rice, a member of UAW Local 898 in Rawsonville, Mich. “My UAW family is so important to me. And the contributions we are able to make, as a union, to our community, are a great source of pride for all of us.”

The Web site, IAmtheUAW.org, which will accompany a broadcast and cable TV advertising campaign, will feature audio, photo and video-sharing technology.

“Communication today is a two-way street,” said Gettelfinger. “With an interactive Web site, we can help our members share real stories about who we are and what we have accomplished-with each other, with friends and neighbors and with the broader public.”

The broadcast and cable television campaign will begin airing this week in Detroit, Indianapolis, Jackson, Miss., Louisville, Ky., and Nashville, Tenn.

www.uaw.org

Source: International Union, UAW

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