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Smaller Video-Sharing Web Sites May Be More Effective than Larger Ones in Reaching Buyers of Specific Vehicle Segments

By admin - Posted on December 14th, 2007
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WESTLAKE VILLAGE, Calif.: 13 December 2007 — While the number of consumers visiting some larger video-sharing Web sites has grown considerably since July 2007, various smaller video-focused Web sites may prove more effective in reaching new-vehicle buyers within specific vehicle segments, according to the J.D. Power and Associates 2007 Power Auto Online Media StudySM—Winter, released today.

The study, now in its second year, takes an in-depth look at the Internet usage and behavior of new-vehicle buyers to identify Web sites that most effectively target desirable advertising audiences in terms of reach and scope, and is the only study of its kind that consists exclusively of verified new-vehicle buyers.

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