Winter tires

J.D. Power Asia Pacific Reports: 2008 Japan Winter Tire Customer Satisfaction Index Study

TOKYO: 22 May 2008 — For a fifth consecutive year, Michelin ranks highest in satisfying vehicle owners in Japan with their winter tires, according to the J.D. Power Asia Pacific 2008 Japan Winter Tire Customer Satisfaction Index StudySM released today.

The study, now in its fifth year, measures customer satisfaction with winter tires by examining five key factors: tire performance in snow-covered road conditions, icy road conditions and regular road conditions, as well as tire appearance and tire quality/durability. The overall index score is calculated based on customer evaluations and is scored on a 1,000-point scale.

Drivers often however unfamiliar with correct designation

The original dedicated snow and ice tire is still the best

NASHVILLE, Tenn. (October 11, 2007) – When the weather outside turns frightful, motorists turn to the tire that makes driving delightful – the Bridgestone-brand Blizzak™ tire, “The Official Tire of Winter™.”

Introduced in North America in 1992, the Bridgestone Blizzak – developed in the 1980s for the Japanese market – is an original pioneer of the dedicated, studless snow and ice tire revolution and set the standard for stability and handling in adverse winter driving conditions.