Toyota Prius

June 10, 2008 - Torrance, CA - Through advances in engine design and hybrid technology, Toyota has a wide selection of fuel-sipping cars and the best overall average fuel economy of any full-line manufacturer.*

With gas prices at an all-time high, Toyota has seven models with EPA-rated highway fuel economy of 30 miles per gallon (mpg) or higher such as the four-cylinder Camry, Camry Hybrid (counted as separate model), Solara, Corolla, Matrix, Yaris and Prius.

2008 Toyota Prius Touring Edition

America's favorite hybrid, the Toyota Prius, is the company's highest-mileage vehicle with an EPA highway rating of 45 mpg.

May 15, 2008 - Tokyo - Toyota Motor Corporation (TMC) announced today that worldwide cumulative sales of the Toyota Prius—the world's first mass-produced gasoline/electric hybrid vehicle—have passed the 1 million mark, with approximately 1,028,000 units sold as of the end of April this year*1.

Toyota Prius Plug-in (PHEV) Hybrid Prototype

Currently, Prius sales are robust in more than 40 countries and regions, particularly in Japan and North America.

May 2, 2008 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for certain Toyota and Lexus vehicles, effective mid- to late May 2008.

Toyota Division

2008 Toyota Tacoma Access Cab Pre-Runner V6

At this time, pricing for the all-new 2008 Sequoia full-size sport utility vehicle (SUV), the 2008 Tacoma pickup truck, the all-new 2009 Corolla compact car and all-new 2009 Matrix crossover utility vehicle pricing remains unchanged.

Tests Show up to 120 Miles per Gallon

SANTA ROSA, CA, Mar 10, 2008 -- Electric car pioneer ZAP (OTC BB:ZAAP.OB) is now offering plug-in hybrid conversion systems for the Toyota Prius and Ford Escape Hybrid through a collaboration agreement with Hybrids Plus.

Hybrid vehicles retrofitted with systems from Hybrids Plus of Boulder, Colorado can achieve a significantly greater fuel economy. In tests these systems increased hybrid fuel economy up to 120 miles per gallon in the city and up to 90 mpg on the highway. The cost for the conversion ranges from $24,000 to $36,000 depending on the vehicle and size of battery pack.

- South Korean Cars Make First Appearance on CR's Most Satisfying List
- Domestic Models Gain Ground in Family and Luxury/Upscale Categories for the First Time in Five Years

YONKERS, N.Y., Dec. 3 /PRNewswire - USNewswire/ -- Japanese vehicles continue their domination over domestic and European brands in Consumer Reports' Annual Car Owner Satisfaction Survey. Of the 39 car models that made Consumer Reports' latest Most Satisfying car list, 18 toted Japanese nameplates with 10 of those built by Toyota.

11/30/2007 -- Torrance, CA -- Toyota announced mid-year price adjustments to manufacturer's suggested retail prices (MSRP) today for the 2008 model year Toyota Yaris, Prius, RAV4, and 2009 Camry and Camry Hybrid.

The 2008 Yaris Liftback and Sedan receive an average price increase of $50, or 0.4 percent. The new base MSRP for the Yaris Liftback ranges from $11,350 for the base grade with five-speed manual transmission to $13,925 for the Yaris Liftback S model with four-speed automatic transmission.

2008 Toyota Prius Touring Edition

The base MSRP for Yaris Sedan ranges from $12,225 for the base grade with five-speed manual transmission to $14,450 for the S model with four-speed automatic transmission.

Numbers reflect new fuel economy testing methods

Washington, D.C., Oct. 12, 2007 -- The U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE) today released the 2008 Fuel Economy Guide to help consumers make well-informed choices when purchasing new vehicles.

"Today's consumers expect the biggest bang for their buck. By fueling them with information on this year's fleet of vehicles, we are putting Americans in the driver's seat to save money at the pump and protect our environment," said EPA Administrator Stephen L. Johnson. "As we see in the wide range of fuel efficient leaders, 'going green' can fit the needs of any lifestyle."

Best-Selling Gas-Electric Hybrid Expands Its Options And Availability For 2008

October 1, 2007 – Torrance, CA - The Toyota Prius, the best-selling gas-electric hybrid vehicle in the United States and the world, becomes an even better value for 2008 with additional option packages. Furthermore, Toyota has increased availability of Prius at a time when concern is increasing over high fuel prices.

2008 Toyota Prius Touring Edition

October 1, 2007 – Torrance, CA - The fourth-generation Toyota 4Runner sport utility vehicle (SUV) and first-generation Lexus GX 470 luxury utility vehicle, both launched for the 2003 model year, introduced numerous technological advancements. Among these all-new technologies were Hill-Start Assist Control (HAC) and Downhill Assist Control (DAC). Through one of the world's first uses of active wheel speed sensors, HAC and DAC helped the 4Runner and GX 470 improve their off-road capability.

TORRANCE, Calif., Oct. 2 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported September sales of 213,043 vehicles, a decrease of 0.6 percent from a best-ever September 2006. Calendar-year-to-date (CYTD) sales total 2,001,646 units, up 3.8 percent over the same period last year.

"Given September's economic headwind, the industry saw a fair month," said Jim Lentz, TMS executive vice president. "The fall selling season is likely to benefit from increased stabilization and modest gains."

The Toyota Division posted September sales of 187,929, down 0.9 percent from last September. The Lexus Division reported September sales of 25,114 units, an increase of 1.6 percent.

Toyota Division