Surveys

Brand Watch Study from Kelley Blue Book Marketing Research Shows Toyota Trucks Rising

IRVINE, Calif., December 6, 2007 – Kelley Blue Book Marketing Research (www.kbb.com) today announces the third-quarter truck segment results of its new-vehicle consumer automotive perceptions study, Brand Watch. According to the study, in-market truck shoppers still believe that domestic brands embody many of the qualities and perceptions they are looking for in their next new vehicle.

Auburn Hills, Mich., Oct 25, 2007 - Nearly eight in 10 Americans (77 percent) plan to drive for their next family vacation – according to a national survey¹ – although nearly six in 10 Americans (59 percent) experience stress before or during a family road trip. In conjunction with the upcoming holiday season and the introduction of the all-new 2008 Dodge Grand Caravan – a virtual “family room on wheels” – Dodge commissioned a national survey to provide insight into how Americans deal with family road trips and to help prepare families for upcoming holiday travel.

Susan Foster, recognized travel expert and author, has teamed with Dodge to offer simple tips families can follow to avoid potential road trip disasters and focus on quality family time.