Super Bowl

FOUNTAIN VALLEY, Calif., 02/18/2008 -- Hyundai’s Super Bowl advertisements did the best job of boosting brand opinion according to two leading marketing research firms. The Nielsen Online MegaPanel Survey, post-game study showed that 43 percent of respondents had improved their opinion of the Hyundai brand – the highest of any automotive advertiser. In addition, in comScore’s 2008 Super Bowl post-game survey, Hyundai garnered a 45 percent increase in net brand improvement, the highest figure of any Super Bowl advertiser.

FOUNTAIN VALLEY, Calif., 01/30/2008 -- Hyundai Motor America announced plans to advertise during the nation’s largest sporting event, the National Football League’s Super Bowl. Hyundai’s purchase of two 30-second spots during the third and fourth quarters marks the company’s first Super Bowl advertising effort since 1989. The ads will air on the game broadcast Sunday, February 3, 2008.

“The Super Bowl is a must-see event for nearly 100 million people and we want every one of them to know that Hyundai is America’s next great car company,” said Joel Ewanick, vice president of Marketing for Hyundai Motor America. “Hyundai marketing continues to step out in big ways, and the Super Bowl is as big as it gets.”

Bridgestone Brand Offers Glimpse Of Super Bowl Playbook

NASHVILLE, Tenn. (Jan. 24, 2008) – What do Alice Cooper, Richard Simmons and an albino snake have in common? (Hint: They’re not in the latest reality show brought on by the writer’s strike in Hollywood.) They will appear together in a humorous new Bridgestone tire commercial from Bridgestone Firestone North American Tire, LLC (BFNT) that will debut during the FOX telecast of Super Bowl XLII on Feb. 3 from Glendale, Ariz.

AUBURN HILLS, MI., January 28, 2008 – Audi of America Inc. today announced the debut of the Audi Forum Phoenix, a brand showcase for VIP guests during the week prior to Super Bowl XLII. The Audi Forum Phoenix is modeled after the 10 Audi Forums in many of the world’s major cities, including London, Tokyo, Singapore and New York. Sitting on a nine-acre estate, the Audi Forum Phoenix will offer athletes, celebrities, and VIPs access to exclusive events and a level of intimacy and privacy unavailable to them elsewhere in the chaotic social landscape of the Super Bowl.

AUBURN HILLS, Mich., January 22, 2008 – Audi of America Inc. will boldly declare its intention to redefine luxury in the automotive segment with its first Super Bowl ad in nearly 20 years, the company said today. The 60-second ad, which was inspired by the Oscar-winning film “The Godfather,” is critical to connecting with luxury vehicle customers. In addition to the creative content associated with the epic film, the ad features prominent placement of the Audi R8, the brand’s first mid-engine sports car.

Bridgestone brand will also air two new 30-second commercials

NASHVILLE, Tenn., and NEW YORK, N.Y. (Nov. 7, 2007) – Bridgestone Firestone North American Tire, LLC (BFNT) and the National Football League™ (NFL) today announced an agreement making the Bridgestone brand the title sponsor of the “Bridgestone Super Bowl Halftime Show” for Super Bowl XLII and Super Bowl XLIII.