Station Wagon

New Mercedes station wagon “starring” in an opera

Stuttgart -- Nov 14, 2007 -- Mercedes-Benz has kicked off a comprehensive marketing campaign for the new C-Class station wagon. The integrated campaign, which will be launched on the market on December 1, 2007, features numerous communication activities across all media channels and is designed to support the sales launch of the station wagon version of the C-Class - the best-selling model series in the Mercedes-Benz portfolio. All the ads, in all types of media, will present the new station wagon on a stage - as the “star” of a modern opera. The opera theme was especially chosen to highlight the great presence and agility of the new model.

The model in brief

06/11/2007 -- The Fiat Nuova Croma makes its debut, the Station Wagon as Fiat sees it, a car full of innovation and substance, with new styling and a more rational range. It can boast both second generation Multijet engines and a lavish array of comfort, safety and infotainment equipment.

The Fiat Nuova Croma is a benchmark for its segment, with an amazingly roomy interior, and an excellent level of ‘well-being on board’ however long your journey is, thanks to equipment worthy of a flagship that is now the standard outfit, and above all for the original ‘styling’ formula inherited from the previous model – the ‘Comfort Wagon’ concept – that makes it, once more, the roomiest car in its segment.