Sponsorships

London, Great Britain, 21 July 2008 -- Michelin is to become the exclusive tyre partner to A1GP World Cup of Motorsport starting with the 2008/09 season. The French company which has a vast motorsport heritage has signed a three year deal to provide tyres for the new A1GP Powered by Ferrari car.

Michelin tyre technicians have been working hard with the A1GP technical personnel to provide the best possible rubber for the series. Since the Powered by Ferrari car had its first run in Fiorano in late May it has been using the company's tyres and has clocked up over 4,000 kilometres on tracks in Italy and Spain.

Volvo Event Management launches its new global portal and brings Sponsorship - to Life.

June 24, 2008 -- Dedicated to providing the most comprehensive coverage of Volvo's global, regional, national and local sponsorship portfolio, in sports, in the environment and in culture, volvoinsponsorship.com delivers news, views, information and results from all points of the compass.

From prestigious professional golf championships such as the Volvo China Open and the Volvo Masters to the worldwide enthusiasm of the Volvo Masters Amateur, the sponsorship portal augments tournament site-specific websites, giving a flavour of the on-course drama, meets the men and women at the centre of the stories with exclusive insights behind the scenes.

Leading automotive supplier continues marketing strategy for passenger and light truck tires

Hanover & Zurich, 20 May 2008 -- International automotive supplier Continental AG is continuing its long-term marketing strategy for its premium tire brand Continental and has been named an Official Sponsor of the 2010 FIFA World Cup(TM) in South Africa in the tires product category. Continental also has an option to extend its sponsorship until the 2014 FIFA World Cup(TM) in Brazil.

Wolfsburg/Beijing, 12 March 2008 - More than 10,000 athletes from more than 200 countries will be competing in the Summer Olympic Games in Beijing from 8-24 August, 2008. Athletes will be competing for gold, silver and bronze in 28 disciplines. Volkswagen is supporting the Organisation Committee for the 2008 Olympic Games in Beijing (BOCOG) as national main sponsor.

As exclusive automobile partner, the Volkswagen Group will be providing the Organisation Committee with a fleet of about 6,000 vehicles. It consists of 4,350 Volkswagens, 650 Skodas and 1,000 Audi-brand cars.

Mar 12, 2008, KARIYA (Japan) -- DENSO Corporation today announced its motor sport sponsorship plan for the 2008 season. DENSO will continue to sponsor teams participating in the world's top motor sports including FIA FORMULA ONE WORLD CHAMPIONSHIP (F1), FIA WORLD RALLY CHAMPIONSHIP (WRC), and FIM ROAD RACING WORLD CHAMPIONSHIP (WGP). DENSO will also support TOYOTA TEAM SARD in the SUPER GT.

Home of the Honda Classic to feature Honda automobiles year-round

03/04/2008, TORRANCE, Calif. - American Honda Motor Co., Inc., and PGA National Resort & Spa have entered into a three-year agreement naming Honda as the official vehicle of PGA National Resort & Spa, the companies announced today. Building upon a relationship started in 2007 with the hosting of the Honda Classic golf tournament, the resort will now feature Honda vehicles on display, as shuttle vehicles, for limited test-drives, and even as a perk of staying in the newly designated Honda Suite.

Volkswagen unveils first convoy-vehicles for Olympic torch relay

Beijing, 28 February 2008 - Two months ahead of the Olympic torch arriving in China, Volkswagen unveiled the first convoy vehicles with Olympic design to the public. These models will be part of 1,000 cars which will accompany the Olympic flame gradually on its way across China.

Charles Howell III is defending champion at debut tournament

TORRANCE, Calif., Feb. 12 /PRNewswire/ -- Lexus expands its talented roster of golf champions with the addition of two-time PGA TOUR winner Charles Howell III. Howell will display a Lexus logo on his apparel and make appearances at Lexus events as a brand ambassador. The sponsorship kicks off at the Northern Trust Open at Riviera Country Club in Pacific Palisades, Calif., on Feb. 12, 2008.

Kia Motors to Become Official Automotive Partner of the NBA and Present New NBA Performance Awards

DETROIT, Jan. 13, 2008 – Kia Motors America, Inc. (KMA) and the National Basketball Association (NBA) announced a new multi-year marketing partnership that includes designating Kia as the Official Automotive Partner of the NBA. This marks the first time Kia Motors America has entered into a multi-year marketing partnership with any sports league.

Jan. 14, 2008 -- The ski slopes have been prepared, the preparations have been completed: Kitzbühel is ready for the Hahnenkamm race – the absolute highlight of the skiing year.

For the seventh time now, AUDI AG is the main sponsor of the classic, which has been staged since 1931. The 68th edition will be run from 18 to 20 January, and this Friday the traditional Audi Night will be celebrated.

When celebrities from the world of sports, entertainment, business and society gather at the famous hotel “Zur Tenne” during the skiing spectacle, a newcomer from Audi will be part of the action: The new A3 Convertible is the star guest at the Audi Night and – even in snow – sparks the viewers’ desire for the open-air pleasure it promises to deliver.

ArenaBowl MVP to Once Again Receive Brand New Mitsubishi Automobile

January 9, 2008, NEW YORK -- Mitsubishi Motors has renewed as the Official Automobile Manufacturer of the Arena Football League's 2008 regular season, and will become the Exclusive Automobile Manufacturer of the 2008 AFL playoffs, including ArenaBowl XXII, both organizations jointly announced today. The one-year agreement mirrors last year's partnership, including a variety of branding and activation elements, such as helmet decals, as well as a full slate of playoff and ArenaBowl promotional platforms.

* Sponsorship to conclude at end of present agreement on December 31, 2008
* Mercedes-Benz and ATP draw a positive conclusion

Stuttgart, Sept. 28, 2007 -- Mercedes-Benz has decided to conclude the current three year contract with the ATP (Association of Tennis Professionals), first initiated in 1996, at the end of 2008. Against the background of a revised brand positioning concept and changes in communication structures, the focus in the sponsoring activities of Mercedes-Benz is changing too. In future, the emphasis will shift to activities in golf, equestrianism and soccer as well as fashion and lifestyle.