Volvo S40

Volvo C70, Volvo S40, and Volvo C30 are top rated in AutoPacific's 2008 Ideal Vehicle Awards

July 01, 2008 -- The automotive research and consulting firm AutoPacific announced yesterday its annual Ideal Vehicle Awards (IVA), of which three category winners were Volvos. An "ideal" is defined as an excellent or perfect example. So, in search of the ideal vehicle, AutoPacific asked owners to rate their model year 2008 cars and trucks using a measurement of 15 key vehicle attributes.

2008 Volvo C30 - front/side

May 13, 2008 -- The two-litre turbodiesel version of the 2008 Volvo C30, Volvo S40 and Volvo V50 is now also available with a fully-automatic transmission. This new Powershift transmission is a six-speed unit and it significantly cuts fuel consumption compared with a conventional automatic transmission.

2008 Volvo C30

"According to our calculations, Powershift contributes to a fuel consumption saving of about eight percent compared with a conventional automatic transmission," says Magnus Jonsson, Senior Vice President, Research & Development, Volvo Cars.

March 17, 2008 -- In recent years the Volvo S40 gained inches where it mattered most, in the wheelbase which is 3.1 inches longer and in track width 2.2 inches wider in front and 2.5 inches in back. The Swedish manufacturer states pushing the wheels outward in each direction makes the Volvo S40 more stable while opening the interior for more passenger space. Volvo is also marketing the 2008 Volvo C30 as the wild child of the Volvo family. It is designed to be the car of the Gen-Y consumer.

The choice for customers with a refined taste

Jan. 11, 2008 -- Volvo Cars' R-design programme - a sporty factory-fitted option package - is now also available for the Volvo XC90. R-design is tailor made for customers who want a car with refined attributes. The package is also available for the Volvo C30, Volvo S40 and Volvo V50.

2008 Volvo XC90 R-Design

"The possibility of tailoring one's car to suit personal tastes is becoming increasingly important to car buyers today. R-design has been developed for buyers who want a refined and sporty look for their cars," says Gerry Keaney, Senior Vice President, Marketing, Sales and Customer Service at Volvo Cars.

Refined sportiness and increased premium feel

* Closer visual links with the larger Volvo models
* Increasing numbers of younger buyers with high premium demands
* Improved storage
* Enhanced driving pleasure
* New safety features
* Audio system of world class
* One-third of total sales volume together with Volvo V50

2008 Volvo S40

When the current generation of the Volvo S40 and V50 were introduced in 2003, Volvo Cars had its sights firmly set on younger buyers with high demands on sportiness and premium feel.