Renault Megane

April 2008 -- Fernando Alonso is back at Renault, once again racing for Renault F1 Team. With its "We all feel something special when we buy a new car” baseline, the new international ad campaign has a mischievous, easy-going feel, underlined by the use of the song “Cheek to Cheek”, by Fred Astaire for the TV commercial. In the ad, Fernando Alonso is getting ready to leave his hotel but is waylaid by a series of chance encounters. Throughout them all, he retains the attitude of a true gentleman and the winning smile of a man who has it all. He finally leaves the hotel in his Renault Mégane F1 Team, looking happy and satisfied.

Highlights:
• Renault is celebrating the return of Fernando Alonso and the success of Renault
Mégane with an international advertising campaign

French motor sport magazine Echappement has singled out Mégane F1 Team R26 as the winner of its much-coveted Sportive de l’année (Sports Model of the Year) award. It is the fifth time that Renault has lifted this highly prized accolade. Previous winners were the Renault 5 GT Turbo in 1985, Clio 16S in 1991, the Spider Renault Sport in 1996 and Clio Renault Sport in 2000.

2007 Renault Mégane F1 Team R26

Renault is now the carmaker which has won the highest number of Sports Model of the Year titles since Echappement introduced the award in 1982.