Public relations

Mitsubishi Motors Strengthens Creative Team

By admin - Posted on June 18th, 2008

Mitsubishi Selects RWB as New Public Relations Agency

CYPRESS, CALIF., June 17, 2008 -- Mitsubishi Motors North America (MMNA) today announced RWB as its new public relations agency of record. The announcement follows the recent signing of Traffic as Mitsubishi's new advertising agency.

"This is the start of a creative renaissance for Mitsubishi," said Dan Kuhnert, executive vice president of sales and marketing. "RWB has a firm grasp of the automotive industry and can immediately apply their knowledge and experience to help us communicate our brand's strengths and messages. Together with our new advertising agency, we are perfectly positioned to tell the Mitsubishi story in an exciting new way."

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Making of Infiniti Visualiser

Behind-the-scenes look at how and why the Infiniti visualiser was made

This short 4 minute video takes a rare behind-the-scenes look at how and why Infiniti made the Infiniti Visualiser and the four films. It provides a revealing insight into this exciting new brand and the fascinating production process which goes into creating CGI, from the initial storyboards and style frames to developing the end result of fully rendered, computer-generated graphics.

This is essential viewing for anyone who wants to gain the inside track on what Infiniti are about and the individual facets of each car, as well as anyone who’s curious to see the computer wizardry which goes into creating such stunning CGI animation.

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