MMNA

"In a world overwhelmed by high gas prices, come four heroes armed with MIVEC technology from Mitsubishi... the Phenomenal Four... four cars, four cylinders, no compromises."

August 8, 2008, Cypress, Calif. -- Mitsubishi Motors North America (MMNA) today announced it will launch an all-new integrated national advertising campaign to support its lineup of fuel-efficient four-cylinder vehicles: the Lancer and Galant sedans, the Eclipse coupe, and the Outlander crossover SUV. The "Phenomenal Four" campaign marks the creative debut of MMNA's new advertising agency of record, the Traffic agency. "We wanted to present Mitsubishi as a positive and fun to drive option that provided both fuel efficiency and performance" said John Powers, president of Traffic.

Mitsubishi Selects RWB as New Public Relations Agency

CYPRESS, CALIF., June 17, 2008 -- Mitsubishi Motors North America (MMNA) today announced RWB as its new public relations agency of record. The announcement follows the recent signing of Traffic as Mitsubishi's new advertising agency.

"This is the start of a creative renaissance for Mitsubishi," said Dan Kuhnert, executive vice president of sales and marketing. "RWB has a firm grasp of the automotive industry and can immediately apply their knowledge and experience to help us communicate our brand's strengths and messages. Together with our new advertising agency, we are perfectly positioned to tell the Mitsubishi story in an exciting new way."

June 11, 2008, Cypress, Calif. -- Mitsubishi Motors North America (MMNA) today announced Traffic to be its new advertising agency of record. The announcement comes after a comprehensive agency review involving numerous top advertising agencies.

"The creativity of all the finalists was remarkable," said Dan Kuhnert, executive vice president of sales and marketing. "They all demonstrated insight into the Mitsubishi brand, and had great ideas. However Traffic presents a keen understanding of how to leverage the strengths of our brand and the 'importance of now' which is extremely relevant in today's auto industry."

Advanced Mitsubishi Lancer Evolution MR Offers More Technology than Traditional Entry-Level Lancer Evolution GSR Model

CYPRESS, CA, May 21, 2008 -- On the heels of the successful introduction of the 2008 Mitsubishi Lancer Evolution GSR, Mitsubishi Motors announces the availability of the more technologically-advanced 2008 Mitsubishi Lancer Evolution MR, the newest and most sophisticated version of the model series that began 16 years ago.

2008 Lancer Evolution MR Build

May 16, 2008,CYPRESS, Calif. -- Mitsubishi Motors North America (MMNA) has announced a plan to realign its US field operations into Eastern and Western zones, with a separate office dedicated to field operations in the State of California.

MMNA President & CEO Hiroshi Harunari said the improvements will strengthen sales operations and make the company's infrastructure more efficient in adjusting to dynamic market conditions.

"These actions will enhance our ability to support our dealers, while providing us with a more efficient organization," said Harunari. "We are confident that these improvements will place Mitsubishi Motors in a stronger position to address the market changes expected to continue well into the future."

Pioneering Mitsubishi Dealers From Across the U.S. Recognized for Their Loyalty And Success Representing the Mitsubishi Motors Brand