Mitsubishi

2008 Mitsubishi Raider At-A-Glance

Mitsubishi's dramatically styled Raider mid-size pickup truck was introduced for 2006 and earned the Best in Class Vehicle Satisfaction Award (VSA) for compact pickups from the renowned AutoPacific, Inc. industry consulting group. The model line is streamlined for 2008, offering one extended-cab model and two Double Cab models. The emphasis on four-door Double Cab models reflects Raider's appeal as a multi-capable SUV alternative.

2009 Mitsubishi Raider LS

2009 Mitsubishi Lancer At-A-Glance

The Mitsubishi Lancer for 2009 brings the bold, dynamic lines of the new Mitsubishi Lancer Evolution to the showroom, with a shark-nosed front end, a distinct wedge-like profile and crisp, taut lines. Lancer is available as the value-minded DE, the well-equipped ES and the sport-tuned GTS. Recently announced is the Lancer Ralliart, specifications available separately.

2009 Mitsubishi Lancer Ralliart: Delivering thrilling dynamics, "class-up" value, advanced safety and cutting-edge user-technology in an aggressively styled package

Tokyo, September 8, 2008 — Mitsubishi Motors Corporation and its motor sport unit, the Repsol Mitsubishi Ralliart team, in association with its partners Repsol, Valeo and BFGoodrich - will enter the new, turbodiesel 'Racing Lancer' in next year's Dakar Rally which will take competitors through Argentina and Chile from Saturday January 3 until Sunday January 18, 2009.

Mitsubishi Racing Lancer for 2009 Dakar Rally

The Repsol Mitsubishi Ralliart team is poised to kick off its first full season using turbocharged diesel power with a four-car entry on the 2009 Dakar. The team's bid will be spearheaded by its latest cross-country rally car, the new Racing Lancer.

Tokyo, August 20, 2008 — Mitsubishi Motors Corporation will unveil the new Pajero Sport*1 SUV at the Moscow Auto Salon 2008 (The Moscow Motor Show) to be held at the Crocus Expo in Moscow between August 26 and September 7 (opens to the public on August 29). Mitsubishi Motors will display a total of 15 models at the show.

2009 Mitsubishi Pajero Sport

Cypress, Calif., August 20, 2008 -- The Insurance Institute for Highway Safety (IIHS) today awarded its "Top Safety Pick" to the 2008 Mitsubishi Outlander, after the crossover SUV earned the top rating in all three of the Institute's crashworthiness evaluations.

2008 Mitsubishi Outlander ES

"When you add Outlander's superior crash protection to its combination of styling, performance, fuel efficiency, and value, it doesn't take a back seat to any vehicle in the crossover segment," said EVP of Sales and Marketing Dan Kuhnert. "We're extremely pleased that the IIHS has confirmed our commitment to safety."

Innovative Four-Passenger Electric Car Delivery in Fourth Quarter 2008

August 8, 2008, TOKYO -- Mitsubishi Motors Corporation (MMC) announced today that it has signed a letter of intent with Pacific Gas and Electric Company (PG&E) covering the use of MMC's zero-emissions i MiEV electric vehicle for research and demonstration purposes.

Mitsubishi i MiEV Electric Car

"In a world overwhelmed by high gas prices, come four heroes armed with MIVEC technology from Mitsubishi... the Phenomenal Four... four cars, four cylinders, no compromises."

August 8, 2008, Cypress, Calif. -- Mitsubishi Motors North America (MMNA) today announced it will launch an all-new integrated national advertising campaign to support its lineup of fuel-efficient four-cylinder vehicles: the Lancer and Galant sedans, the Eclipse coupe, and the Outlander crossover SUV. The "Phenomenal Four" campaign marks the creative debut of MMNA's new advertising agency of record, the Traffic agency. "We wanted to present Mitsubishi as a positive and fun to drive option that provided both fuel efficiency and performance" said John Powers, president of Traffic.

Promotions Part of Effort to Increase Brand Awareness amongst AFL Fans

CYPRESS, CA, August 4, 2008 -- Mitsubishi Motors, the official automotive sponsor of the Arena Football League, handed the keys to three new Mitsubishi vehicles to Philadelphia Soul QB Matt D'Orazio and two lucky fans at the conclusion of ArenaBowl XXII Championship weekend in New Orleans, July 26-27.

Mitsubishi Motors presented D'Orazio with the keys to a 2009 Solar Yellow Mitsubishi Eclipse Spyder GT after the QB led Philadelphia to a 59-56 victory over the defending champion San Jose SaberCats, completing 26 of 43 pass attempts for 302 yards and seven touchdowns and one rushing score.

Tokyo, July 16, 2008 — Mitsubishi Motors Corporation has developed a new competition car, the Mitsubishi Racing Lancer (MRX09), whose mission will be to target victory on next year's Dakar which breaks new ground in 2009 with a switch from Africa to South America. For Mitsubishi Motors, not only does the Dakar serve as a platform for the sales and marketing of the Pajero/Montero but it also provides a unique proving ground for powertrains and 4WD transmission systems.

Mitsubishi 'Racing Lancer' for 2009 Dakar Rally

Tokyo July 17 2008 — Mitsubishi Motors Corporation will unveil its new Pajero Sport*1 SUV model at the Moscow Auto Salon 2008 (The Moscow Motor Show) to be held at the Crocus Expo in Moscow between August 26 and September 7 (opens to the public on August 29). The new Pajero Sport will be phased in selected regions*2 such as Russia, the ASEAN area, the Middle East, Latin America and Oceania starting in the fall this year.

2009 Mitsubishi Pajero Sport

*1 The model will carry a different name in different markets: Montero Sport in South America, Nativa in Latin America and Challenger in Australia.