Marketing

Promotions Part of Effort to Increase Brand Awareness amongst AFL Fans

CYPRESS, CA, August 4, 2008 -- Mitsubishi Motors, the official automotive sponsor of the Arena Football League, handed the keys to three new Mitsubishi vehicles to Philadelphia Soul QB Matt D'Orazio and two lucky fans at the conclusion of ArenaBowl XXII Championship weekend in New Orleans, July 26-27.

Mitsubishi Motors presented D'Orazio with the keys to a 2009 Solar Yellow Mitsubishi Eclipse Spyder GT after the QB led Philadelphia to a 59-56 victory over the defending champion San Jose SaberCats, completing 26 of 43 pass attempts for 302 yards and seven touchdowns and one rushing score.

02/14/2008, Munich -- The Sales and Marketing Division of the BMW Group will see a series of personnel changes as of 1 April. These will affect the BMW company owned dealership in Munich and the top positions in marketing for the BMW and MINI brands.
Wolfgang Armbrecht (50), head of the BMW company owned dealership in Munich to date, will be taking over responsibility for MINI brand management. Kay Segler (52), who currently holds this position, will take over the control of all BMW Group importer markets worldwide.

Torsten Müller-Ötvös (47) will become head of the newly created area of "Product and Service Management". Müller-Ötvös has been responsible until now for BMW brand management and the BMW Group's central marketing.

01 February 08 -- Rolls-Royce Motor Cars today announced that Graham Lenden (41) will join the company as the new Head of Marketing. He will assume his position at Rolls-Royce later this month, replacing Paul Ferraiolo, who was recently appointed President of Rolls-Royce Motor Cars North America.

2007-12-10, DETROIT – For the second year in a row, the Chevrolet division of General Motors hosted a “Chevy College Marketing Challenge.” This year students competed to develop an integrated marketing communications plan about Chevy’s fuel saving technologies to reach 18 to 30 year-old buyers.

Oct 10, 2007 -- Venice Beach/Los Angeles, CA. An exclusive studio building on Abbot Kinney Boulevard will be transformed into the “smart house” for four months starting October 11, 2007, serving as the springboard for the US market launch of the smart car. smart has begun preparations in the heart of the hip Venice Beach district, setting up a temporary showroom to demonstrate to customers, journalists and VIPs that the smart fortwo is much more than just an economical, compact, and safe automobile.

2008 smart fortwo micro hybrid drive (mhd)