Lincoln MKZ

2008 Lincoln MKZ

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Posting continued year-over-year sales growth, the Lincoln MKZ has drawn new customers to the Lincoln brand by offering sophisticated American design, an award-winning premium interior and a long list of innovative and exclusive features at a value unheard of in the luxury segment.

2008 Lincoln MKZ2008 Lincoln MKZ

For 2008, Lincoln MKZ adds more standard features for greater comfort and convenience:

* Lincoln Sync™, Ford’s industry-exclusive, voice-activated hands-free in-car communications and entertainment system. Developed in collaboration with Microsoft, the system fully integrates mobile phones and media players into the vehicle using Bluetooth technology and USB connectivity (late availability).

New Quality Study Shows Ford Is Second to None

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DEARBORN, Michigan , April 7, 2008 – When it comes to initial vehicle quality, no automaker performs better than Ford.

Highlights:
* Ford catches Honda in initial quality, putting it in statistical tie at the top with Toyota and Honda.
* Ford’s vehicle quality improved 8 percent versus last year.
* Every new car and truck, including the 2008 Ford Focus, launched with improved quality versus its predecessor

The quality of Ford, Lincoln and Mercury brand vehicles soared to the top of the charts equaling that of Toyota and Honda, according to the first quarter 2008 U.S. Global Quality Research System (GQRS) study conducted by RDA Group of Bloomfield Hills, Mich.

Crossovers, Lincoln Highlight Ford Motor Company's 2007 Sales Performance

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Further Growth Expected in 2008

DEARBORN, Mich., Jan. 3 /PRNewswire - FirstCall/ -- Led by two new and three redesigned models, Ford, Lincoln and Mercury crossover utility vehicles paced the industry's fastest-growing segment with a gain of 62 percent in 2007, more than triple the industry-wide growth of 17 percent. In its first full year, Ford Edge sales were 130,125, exceeding Ford's original forecast by 30 percent. In December, Edge capped off the year with its best-ever retail sales month.

Highlights:
- Ford, Mercury and Lincoln crossover utility vehicles paced the industry's fastest-growing segment with a gain of 62 percent in 2007; Ford Edge challenged entrenched foreign models for supremacy among mid- size crossovers.

Lincoln's Resurgence Strengthened with New Marketing Alliance with Hip-Hop Artist Common

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LOS ANGELES, Calif., November 12, 2007—Lincoln, the resurgent American luxury brand, announced today a multifaceted marketing partnership with a rising star and Grammy Award-winning performer Common to promote the 2008 Lincoln Navigator and other brand initiatives.

Highlights:
* Hip-hop superstar Common joins with the Lincoln brand to promote the 2008 Navigator model line.
* Partnership will feature multiple levels of advertising, marketing and promotional activities between Lincoln and Common’s wide-ranging businesses and his community service program.
* The Lincoln brand, just like Common, has experienced tremendous success over the past year and the joint marketing initiatives will help reach out to new audiences for both.

New Lincoln 'Dreams' Ads Star Jazz Musician Harry Connick, Jr., Triathlete Sarah Reinertsen

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* Harry Connick, Jr. and Sara Reinertsen to appear in the latest ads in Lincoln’s ‘Dreams’ campaign debuting Sunday, Oct. 14 on NBC during the NFL game between the New Orleans Saints and the Seattle Seahawks.
* In the spots, Connick discusses his efforts to rebuild the musical traditions of New Orleans and Reinersten, the first female amputee to complete the Ironman Triathlon Kona, aspires for further record-setting accomplishments.
* The Lincoln ‘Dreams’ advertising platform, launched in mid-2006, celebrates individual successes with personal rewards for those driven and daring to strive for more.
* Lincoln sales are on a roll recording the 12th straight month of higher retail sales.

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