Lincoln MKX

Lincoln MKX has defined the brand’s presence in the fast-growing premium crossover segment with elegant exterior design, an award-winning interior, and third party recognition for safety, quality, and technology. Lincoln MKX has consistently sold at a pace faster than its key competitors and brought new customers in the Lincoln dealer showroom at an impressive rate.

2008 Lincoln MKX - side

The brand’s first crossover is one part of a product strategy to round out the Lincoln showroom and continues to deliver with new features and equipment for the 2008 model year.

DEARBORN, Mich., Feb. 1, 2008 /PRNewswire-FirstCall/ -- Demand for Ford's crossovers remained strong in January. Sales for the Ford Edge were 95 percent higher than a year ago and the Lincoln MKX was up 78 percent.

Highlights:
- Ford crossovers pick up where they left off in 2007; Ford Edge sales climbed 95 percent and Lincoln MKX rose 78 percent.
- New Focus bolsters Ford's share of small car market with 44 percent increase.
- Total Ford Motor Company sales (including Jaguar, Land Rover, and Volvo) totaled 159,914, down 4 percent.

Further Growth Expected in 2008

DEARBORN, Mich., Jan. 3 /PRNewswire - FirstCall/ -- Led by two new and three redesigned models, Ford, Lincoln and Mercury crossover utility vehicles paced the industry's fastest-growing segment with a gain of 62 percent in 2007, more than triple the industry-wide growth of 17 percent. In its first full year, Ford Edge sales were 130,125, exceeding Ford's original forecast by 30 percent. In December, Edge capped off the year with its best-ever retail sales month.

Highlights:
- Ford, Mercury and Lincoln crossover utility vehicles paced the industry's fastest-growing segment with a gain of 62 percent in 2007; Ford Edge challenged entrenched foreign models for supremacy among mid- size crossovers.

LOS ANGELES, Calif., November 12, 2007—Lincoln, the resurgent American luxury brand, announced today a multifaceted marketing partnership with a rising star and Grammy Award-winning performer Common to promote the 2008 Lincoln Navigator and other brand initiatives.

Highlights:
* Hip-hop superstar Common joins with the Lincoln brand to promote the 2008 Navigator model line.
* Partnership will feature multiple levels of advertising, marketing and promotional activities between Lincoln and Common’s wide-ranging businesses and his community service program.
* The Lincoln brand, just like Common, has experienced tremendous success over the past year and the joint marketing initiatives will help reach out to new audiences for both.

LOS ANGELES, Nov. 14 -- The new Lincoln MKS full-size luxury sedan aims to attract new buyers with its timeless design, fuel-efficient powertrain and an unparalleled suite of features and technologies.

-- Class-leading convenience features include SYNC(TM) voice-activated, hands-free in-car communications; Easy Fuel(TM) capless fuel filling; THX-certified audio; SIRIUS Travel Link(TM); voice-activated navigation; and a next-generation keyless entry keypad.

2009 Lincoln MKS

-- Lincoln-exclusive fuel-efficient 3.7-liter V-6 and all-wheel drive provide smooth driving.

* Harry Connick, Jr. and Sara Reinertsen to appear in the latest ads in Lincoln’s ‘Dreams’ campaign debuting Sunday, Oct. 14 on NBC during the NFL game between the New Orleans Saints and the Seattle Seahawks.
* In the spots, Connick discusses his efforts to rebuild the musical traditions of New Orleans and Reinersten, the first female amputee to complete the Ironman Triathlon Kona, aspires for further record-setting accomplishments.
* The Lincoln ‘Dreams’ advertising platform, launched in mid-2006, celebrates individual successes with personal rewards for those driven and daring to strive for more.
* Lincoln sales are on a roll recording the 12th straight month of higher retail sales.

October 11, 2007, ARLINGTON, VA — Results of crash tests for six SUVs show frontal crash protection has improved. However, the tests reveal significant differences in how well SUVs protect people in serious side crashes. Among the worst performers in the side test are the Jeep Grand Cherokee and Chevrolet TrailBlazer, even though both are equipped with standard side airbags. The front and side tests recently were conducted by the Insurance Institute for Highway Safety to evaluate how well midsize SUVs protect people in the two most common kinds of serious crashes. Rear crash protection ratings for these models were released earlier this year.