Lexus

Continues to Raise Bar for Luxury Convertibles

Lexus adds interior technology and exterior enhancements to the 2010 SC 430, the pioneer of the retractable hardtop in the prestige luxury segment. To build on the driving experience, the 2010 SC is now equipped with an updated Lexus Navigation System and Mark Levinson® Premium Audio System.

2010 Lexus SC 430: Matches its performance capability with the brand's renowned attention to safety and security

HIGHLIGHTS:
· New 18-Inch Six-Spoke Wheels
· Equipped with iPod®/USB Connectivity, Streaming Audio
· Lexus Navigation System and Mark Levinson® Premium Audio System Standard

Reinvents Hybrid Luxury Utility Vehicle Segment

Lexus has introduced the next generation of its trend-setting hybrid RX 450h luxury utility vehicle for 2010. Lexus inaugurated the luxury crossover category with the original RX 300 model in 1998 and introduced the first-ever luxury hybrid in 2005.

2010 Lexus RX 450h

HIGHLIGHTS:
· RX 450h Achieves EPA-Estimated Rating of 30 MPG Combined
· Available EV Mode Uses Electric Motors Only For Short Distances
· SmartAccess Keyless-Entry System Standard

Receives New Technology for a New Generation

Lexus has long been recognized as a leader in the design and implementation of new user-friendly technology as well as control systems in its vehicles. The rationale for following this path is simple: The easier a vehicle is to operate, the easier and more pleasurable it is to drive.

2010 Lexus RX 400h: Practical, simple and even elegant solutions to the operation of its cars and SUVs have been a virtual “holy grail” that Lexus has diligently pursued from its very beginning

Lexus' All-New Luxury Utility Vehicle for 2010

Lexus introduced the next generation V-6 powered RX 350, a benchmark in the luxury utility vehicle segment, for 2010. Lexus inaugurated the luxury crossover category with the original RX 300 model in 1998 and introduced the first-ever luxury hybrid in 2005. More than one million Lexus RX models have been sold worldwide, making it the most successful luxury utility vehicle.

2010 Lexus RX 350: Once again raising the bar for design, engineering and luxury innovation in the segment

HIGHLIGHTS:
· Unique Double-Wishbone Rear Suspension Yields Sharpened Handling and Increased Cargo Room
· Available in AWD and FWD Models

Luxury Utility Vehicle Receives Technology and Entertainment Updates

Updates to navigation, audio, safety and entertainment systems keep the eight-passenger LX 570 premium luxury utility vehicle at the top of its segment with technology enhancements for 2010.

2010 Lexus LX 570: Luxury Features With Legendary Capability

HIGHLIGHTS:
· iPod®/USB Connectivity, Streaming Audio Standard
· Equipped with Lexus Enform™ with Safety Connect™ Telematics Hardware

Lexus' Premium Compact Hybrid Concept to Make North American Debut at 2009 Los Angeles Auto Show

Lexus announced the LF-Ch compact hybrid concept, which will have its world premiere on September 15, 2009 at the Frankfurt Auto Show, will be on display for the first time in North America at the 2009 LA Auto Show in December.

2010 Lexus LF-Ch Concept

HIGHLIGHTS:
• Visually Striking Compact Hybrid with Dynamic Design Philosophy
• Dramatic and Modern Interior Complements Hybrid Drivetrain
• Driving Enjoyment Paired with a Sustainable Focus

The Lexus IS F high-performance sedan is the first production model to wear the brand's "F" marque. First launched in 2008, the 2010 model features several technology options and new standard equipment. Torsen® limited slip differential, a new 19-inch wheel design and foldable rear headrests are standard on the high-performance sedan.

2010 Lexus IS 350C F Sport

HIGHLIGHTS:
* Torsen® Limited Slip Differential, iPod®/USB Connectivity, Streaming Audio New for 2010
* World's First Eight-Speed Sport Direct-Shift Automatic Transmission
* New 19-Inch Wheel Design

Lexus' Retractable Hard-Top Convertible Offers Top-Down Expressiveness with Coupe-Inspired Styling

The all-new 2010 Lexus IS 350C and IS 250C hard-top convertibles give Lexus a coupe and convertible in the entry luxury segment for the first time. The IS C models combine the expressiveness of a convertible with the athletic styling of a coupe.

2010 Lexus IS Sedans Lineup: New exterior design has its lineage in the IS sedan but possesses its own dynamic styling

HIGHLIGHTS
· Convertible Top Opens and Closes In Less Than 21 Seconds
· Optional Intuitive Park Assist Stops Top Operation If Rear Obstacle Is Detected
· Noise, Vibration, Harness Characteristics Nearly Identical to IS Sedans

2010 IS Sedans Receive Technology Updates

The well-equipped Lexus IS sedan receives technology updates for 2010 that build on the brand’s legacy of delivering state-of-art technology. To further enhance the driving experience, iPod®/USB connectivity, streaming audio via Bluetooth® and an integrated satellite radio receiver are added to the standard Lexus Premium Sound System.

2010 Lexus IS 350: Sedan line offered in four models

HIGHLIGHTS:
· iPod®/USB Connectivity, Streaming Audio Standard
· 2.5L V6 Engine Delivers 204 Horsepower
· 0-60 MPH in 5.3 Seconds With Legendary Lexus Refinement

World’s First Hybrid-Only Luxury Vehicle, Offers Sustainable Innovation

With the introduction of the world’s first dedicated luxury hybrid, the 2010 HS 250h, Lexus brings the promise of sustainable luxury to the forefront of the auto industry. In the process, the brand also elevates luxury transportation with innovative engineering and intelligent, driver-inspired design that offers excellent roominess and nimble maneuverability.

2010 Lexus HS 250h: Each new generation of Lexus hybrids brings with it new gains in efficiency

HIGHLIGHTS:
· HS 250h Achieves EPA-Estimated Rating of 35 MPG Combined Using 87-Octane Fuel
· Standard Supplemental Restraint System With Class-Leading 10 Airbags