Lancia Ypsilon

Turin, 24 January, 2008 -- Lancia is once again making use of all the web’s interactive potential to communicate its values.

An island with the unmistakable shape of Italy for a brand that not only contributes to the circulation of Italian-made goods in the real world, but now, with elegance and determination, occupies a place in the virtual world as well.

The island’s architecture reflects the values and attitude of Lancia cars, an elaborate space constructed by experts, a place where the brand is revealed to visitors from an amusing new viewpoint.

The island will be opened at 6 p.m. at a press conference reserved for journalists who will be able to discover all the secrets of the Lancia Village and what events are scheduled on the island in upcoming months.