Lancia Thesis

Turin, 22/04/2008 -- The twenty-fifth edition of the EuropaCinema festival, whose main sponsor is Lancia, brought together all the greats of German cinema over the past thirty years to Viareggio for the sort of family photo that has not been seen for years.

Lancia Brings Together the Greats of German Cinema: Such historical figures as: Rudolf Thome, Dieter Geissler, Reinhard Hauff, Mario Adorf, Ulrich Felsberg, Volker Schloendorff, Edgar Reitz, Peter Fleischmann, Ingrid Caven, Peter Berling and Margarethe von Trotta

28 January 2008 -- Lancia is Main Sponsor of the twelwth edition of “AltaRomAltaModa” from 27 to 31 January, an event that will turn the capital into a stunning “catwalk” occupied by a succession of fashion parades, shows and work sessions in ready-to-wear, accessories and jewellery.

The organisation will be provided with a fleet of thirteencars – Lancia Musa and Lancia Thesis models, worthy representatives of the excellence of Italian styling and elegance. Lancia branded wines will be served on all cocktails of the event.

Turin, 24 January, 2008 -- Lancia is once again making use of all the web’s interactive potential to communicate its values.

An island with the unmistakable shape of Italy for a brand that not only contributes to the circulation of Italian-made goods in the real world, but now, with elegance and determination, occupies a place in the virtual world as well.

The island’s architecture reflects the values and attitude of Lancia cars, an elaborate space constructed by experts, a place where the brand is revealed to visitors from an amusing new viewpoint.

The island will be opened at 6 p.m. at a press conference reserved for journalists who will be able to discover all the secrets of the Lancia Village and what events are scheduled on the island in upcoming months.