Lancia Phedra

Turin, 22/04/2008 -- The twenty-fifth edition of the EuropaCinema festival, whose main sponsor is Lancia, brought together all the greats of German cinema over the past thirty years to Viareggio for the sort of family photo that has not been seen for years.

Lancia Brings Together the Greats of German Cinema: Such historical figures as: Rudolf Thome, Dieter Geissler, Reinhard Hauff, Mario Adorf, Ulrich Felsberg, Volker Schloendorff, Edgar Reitz, Peter Fleischmann, Ingrid Caven, Peter Berling and Margarethe von Trotta

Turin, 24 January, 2008 -- Lancia is once again making use of all the web’s interactive potential to communicate its values.

An island with the unmistakable shape of Italy for a brand that not only contributes to the circulation of Italian-made goods in the real world, but now, with elegance and determination, occupies a place in the virtual world as well.

The island’s architecture reflects the values and attitude of Lancia cars, an elaborate space constructed by experts, a place where the brand is revealed to visitors from an amusing new viewpoint.

The island will be opened at 6 p.m. at a press conference reserved for journalists who will be able to discover all the secrets of the Lancia Village and what events are scheduled on the island in upcoming months.

27/12/2007 -- From January 17 to 27, 2008, the 86th edition of the Brussels International Motorshow will exhibit what is new in the world of automobiles and motorcycles. Together with the New Lancia Musa – recently presented at Frankfurt and Bologna - Lancia will introduce the New Lancia Phedra, the best example of the “Italian art of living” now offering revised looks for vehicle exterior and interior, a more comprehensive range and above all a new 2.2 Multijet 170 HP powerplant coupled to a 6-speed manual or automatic transmission (the latter coming on stream next Spring).

Highlights:
- New 170 HP engine
- Revised exterior and interior
- Vip Service included
- Latest generation infotelematics