Lancia

Turin, June 16, 2008 -- The De Graef Fiat dealership in Cologne has won first place at European level for customer service. It is the result of the latest ADAC EuroTest on ‘EDC in automotive applications’ during which the German Automobile Club examined European car dealers. During the study, the examiners simulated 500 sales transactions, in 50 European cities, at the dealerships of ten different car manufacturers. As well as ability to provide promotional information and advice on ESP, the judges looked at detailed technical knowledge, and general knowledge on safety and car safety systems.

“Not a spot … but a film”

Turin, June 13, 2008 -- For the launch of the model that will mark its return to the most important European car segment, Lancia chose to interpret the positioning of the Lancia Delta by combining the personality of Richard Gere and a story that is particularly close to his lifestyle and the values he upholds within one advertising spot.

Lancia Delta Launch Ad

This is not a product story but a political poem about peace. The advert does not promote technical values but human values. The day of brochure adverts is over and Lancia has been conversant in the new language for some time.

Monte Carlo, May 31, 2008 -- The car manufacturer Lancia enters the International nautical world with a partnership project with the prestigious Yacht Club de Monaco. The partnership project was presented in the Monegasque Headquarters and will extend for a term of three years associating Lancia with the initiatives launched by the Principality's Yacht Club, well known throughout the world as being one of the historical Yachting capitals.

2008 Lancia Delta in Monte Carlo

Turin 15 May 2008 -- For the first time, Lancia will be present at the Cannes Festival, due to take place from 14 to 25 May. The occasion will be marked by the Lancia Café, a meeting space set up on the beach of the Hotel Majestic where those taking part in the event will be able to meet and enjoy light brunches in a sophisticated, relaxing setting.

12 May 2008 -- Lancia and Poltrona Frau, two “Made in Italy” names par excellence, combine their traditions and brands to create a single article, in which the designer style, attention to detail and craftsmanship of the two-tone paintwork typical of Lancia cars, are merged with the exclusiveness and refinement of leather and the craftsmanship skills of Poltrona Frau.

2008 Lancia Musa

Turin, 22/04/2008 -- The twenty-fifth edition of the EuropaCinema festival, whose main sponsor is Lancia, brought together all the greats of German cinema over the past thirty years to Viareggio for the sort of family photo that has not been seen for years.

Lancia Brings Together the Greats of German Cinema: Such historical figures as: Rudolf Thome, Dieter Geissler, Reinhard Hauff, Mario Adorf, Ulrich Felsberg, Volker Schloendorff, Edgar Reitz, Peter Fleischmann, Ingrid Caven, Peter Berling and Margarethe von Trotta

Turin 18.04.08 -- Among the ten biggest-selling automotive manufacturers in Europe, Fiat Automobiles is the brand that recorded the lowest average CO2 emission value for Fiat vehicles sold in 2007: 137.3 g/km. This record was awarded by the company JATO, world leader for consultancy and research in the automotive field, set up in 1984 and present in more than 40 countries.

The JATO analysis placed the Fiat brand ahead of Peugeot (141.9 g/km), Citroen (142.2 g/km), Renault (146.4 g/km), Toyota (141.9 g/km), Ford (149.1 g/km), Opel/Vauxhall (152.9 g/km), Volkswagen (161.7 g/km), BMW (176.7g/km) and Mercedes (188.4 g/km).

19/02/2008 -- Elegance and Temperament: two qualities that sum up Lancia’s presence at the Geneva Motor Show. A presence that builds on everything earlier shows have taught us to expect from Lancia in terms of image, inimitable flair for interacting with the public and, naturally, products.

One thing, though, that nothing earlier shows could have prepared us for is the new Lancia Delta, the eagerly-awaited car that will debut on Press Day at Geneva: for the entire first day of the show, the Delta will be the sole star of the stand that, for the remaining days of the event, will be graced by the entire Lancia line.

The Delta Project is born

Turin, 20 February 2008 -- Lancia chooses the Internet to unveil the preview of its new and eagerly awaited Lancia Delta, with a communication strategy which starts with the Delta Project website and involves the Lancia Village on Second Life.

The Internet as an instrument of international communication and togetherness, without boundaries. The Internet as a “place” accessible to everyone, which allows users to enjoy the same Delta experience as only those who attend the International Shows can enjoy, before the commercial launch planned for the month of June: starting to get to know the car, discovering its details and major features.

The Lancia Delta will debut at the 78th Geneva International Motor Show

05/02/2008 -- Delta is a historical name associated with a peak in Lancia’s motoring past but it is also a mathematical symbol that stands for change, difference and evolution.

2008 Lancia Delta

From this viewpoint, the Lancia Delta is the first product of the new Lancia philosophy. It has an original, unique positioning, the combination of two values that are fundamental for the brand, elegant styling and a daring, innovative attitude, that inspires all aspects of its marketing and communications activities.

Turin, February 4th, 2008 -- The Lancia Lifestyle Lounge, an innovative concept combining the features of a lounge bar with those of an auto showroom, opened in Friedrichstrasse, downtown Berlin, on February 1st, 2008. This is the first of the new Lancia showrooms intended to attract attention to the world and the products of this Italian marque in major European capitals and cities.

28 January 2008 -- Lancia is Main Sponsor of the twelwth edition of “AltaRomAltaModa” from 27 to 31 January, an event that will turn the capital into a stunning “catwalk” occupied by a succession of fashion parades, shows and work sessions in ready-to-wear, accessories and jewellery.

The organisation will be provided with a fleet of thirteencars – Lancia Musa and Lancia Thesis models, worthy representatives of the excellence of Italian styling and elegance. Lancia branded wines will be served on all cocktails of the event.

Turin, 24 January, 2008 -- Lancia is once again making use of all the web’s interactive potential to communicate its values.

An island with the unmistakable shape of Italy for a brand that not only contributes to the circulation of Italian-made goods in the real world, but now, with elegance and determination, occupies a place in the virtual world as well.

The island’s architecture reflects the values and attitude of Lancia cars, an elaborate space constructed by experts, a place where the brand is revealed to visitors from an amusing new viewpoint.

The island will be opened at 6 p.m. at a press conference reserved for journalists who will be able to discover all the secrets of the Lancia Village and what events are scheduled on the island in upcoming months.

January 7th, 2008 -- Fiat Group Automobiles will be at the 31st edition of CES (Consumer Electronics Show), Las Vegas, the most important of its kind in the world, from January 7th to 10th. The exhibition, dating back from 1967 and reserved to specialist manufacturers and traders, will draw some 2,700 exhibitors over an area of 1.8 million square meters, with more than 140.000 professional visitors expected.

Microsoft, since 2004 partnering with Fiat in the development of innovative telematics platforms for automotive applications, will exhibit a Fiat 500 – its first appearance at an event in the USA – and an Alfa Romeo Spider.

27/12/2007 -- From January 17 to 27, 2008, the 86th edition of the Brussels International Motorshow will exhibit what is new in the world of automobiles and motorcycles. Together with the New Lancia Musa – recently presented at Frankfurt and Bologna - Lancia will introduce the New Lancia Phedra, the best example of the “Italian art of living” now offering revised looks for vehicle exterior and interior, a more comprehensive range and above all a new 2.2 Multijet 170 HP powerplant coupled to a 6-speed manual or automatic transmission (the latter coming on stream next Spring).

Highlights:
- New 170 HP engine
- Revised exterior and interior
- Vip Service included
- Latest generation infotelematics

26/11/2007 -- A stand all in black and white is the perfect backdrop for the dynamic design of Lancia’s two latest models: the New Musa and the Ypsilon Sport MomoDesign. Here, in essence, is the “spirit” that pervades the whole Lancia exhibit in Bologna, inspired by “Lancia Fashion”, the original concept which will be applied at all forthcoming international motor shows as well as in the brand’s new showrooms around the world, the first of which was inaugurated last September in Torino.

28/11/2007 -- At the 32nd Bologna Motor Show, Fiat Group Automobiles has dedicated a stand to its Autonomy Programme. The company has been operating this initiative since 1995 and through it provides services and individual and community vehicles to the physically challenged, always keeping pace with product novelties as they appear and making cars as user-friendly as possible to the disabled.

The model in brief

11/10/2007 -- The new 2008 Lancia Musa went on the market this month, the heir to a winning model which in three years on the market has not only achieved all its most ambitious goals, but has far exceeded all expectations (in 2006 and 2007 it was the best-selling compact people-mover in Italy).

2008 Lancia Musa

03/09/2007 -- Lancia will be present at the Frankfurt Motor Show with a stand full of stylistic and architectural appeal, in shades of black and white. The display area has been designed to embrace the public, offering them over 900 m2 in which to admire the latest automotive novelties and experience the emotions that are the brand’s hallmark.

The absolute star of the stand is the New Musa which makes its first public appearance at an international motor show. Two Musa Platinos are on display with two different engines, the 100 bhp 1.9 Multijet and the 90 bhp 1.3 Multijet with DPF. The first version has Masaccio Black paintwork with leather and Alcantara® Starlite upholstery, while the second features a two-tone body (Peyrano and Rouge) combined with Chocolate upholstery in leather and Alcantara® Starlite. Both cars are lavishly equipped: in the safety field, for example, they feature an ESP system, 6 airbags, foglights, the Blue&Me® system and TPMS (Tyre Pressure Monitoring System); where comfort is concerned, they are offered with automatic dual-zone climate control, cruise control, satellite navigation, parking sensors, radio controls on the steering wheel and electrical rear windows. And finally, the two new Musa Platino sport 16” alloys, a leather-covered steering wheel and gear lever knob with contrasting stitching and the GranLuce sunroof.

31/08/2007 -- Lancia will present a new sponsorization at 6 pm today, at the Lancia Café located on the terrace of the Hotel Westin Excelsior, Venice Lido.

Lancia is main sponsor of the Monaco Classic Week, one of the most prestigious events for vintage yachts and motor yachts, organised by the Monaco Yacht Club from September 12-16, 2007.

For over a century elegance, exclusivity, great attention to detail and superb materials have been the hallmark of both Lancia cars and yachting. Qualities seen in the Phedra and Thesis models, flagships of the Lancia range, made available to the Monaco Yacht Club, cars that given their styling and top-level comfort best express the true classic Lancia spirit which embodies the brand's traditional values.