Hispanics

Infiniti Celebrates Design, Performance with Hispanic Campaign

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Nashville, TN (November 7, 2007) – Infiniti announced today the launch of the ground-breaking brand campaign, “Diseñodesempeño” or “Design and Performance”, celebrating the passion and talent of well-known artists in the Hispanic community.

The brand campaign entails a multi-platform approach which integrates the personal interplay of Hispanic designers and performers into television, print and proprietary events. The talent pool is comprised of accomplished and revered artists including:

· Jose Chardiet, glass blower
· Douglas Rodriguez, chef
· Frederico Uribe, artist
· Jorge Blanco, sculptor
· “Chocolate” Armenteros, trumpeter
· Annette Aguilar, percussionist
· Ely Guerra, musician
· Ofelia Loret de Mola, dancer

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