Colors

DEARBORN, Mich., Aug. 6, 2008 -- It shines, it glitters, it energizes and allures. In fact, the importance and psychology of color is unmistakable, even in the automotive realm. "It's critical," says Susan Sage, Color and Materials design manager, at Ford Motor Company. "Color creates an aesthetic emotion. If it's a color that the customer loves, if it gives them that sense of balance and comfort, they'll want it. It can make or break a sale."

2009 Lincoln MKS

Highlights:
* Lincoln MKS palette choices enhance the vehicle's architectural elements, offer holistic design combinations.
* Psychology of color given strong consideration in choice of tones, depth and exterior-interior package.

According to PPG Industries, black and blue are gaining on repeat leader

TROY, Mich., Oct. 17, 2007 – Around the globe, silver is at the top of the charts as the most popular color for 2007 cars … but other colors are gaining on the perennial leader. According to the annual automotive color popularity data released today by PPG Industries (NYSE:PPG) – the world’s leading manufacturer of transportation coatings – silver is losing some steam as black closes in on the long-time favorite. In addition, brighter hues such as blue, red and niche market colors seem primed for resurgence.

Three Revived Body Colors to Celebrate the March’s 25th Anniversary

TOKYO, Oct. 9, 2007 -- Nissan Motor Co., Ltd. today announced the release of the March 12E Limited Color and March 14E FOUR Limited Color in three revived body colors popular with customers to commemorate the 25th anniversary of the March. These special models will be sold in limited volume via bookings received through the Internet.

March 12E Limited Color

STRONGSVILLE, Ohio, Oct. 1, 2007 – PPG Industries’ (NYSE: PPG) automotive refinish business introduced the exclusive SideView Window format, which provides an open window adjacent to each color chip, in its all-new 2008 Domestic Color Information Book.

The SideView Window format enables users to place a color chip page over any part of a vehicle to identify the OEM code that best matches the repair. The 2008 book also features color chips mounted on special gray paper that will improve a technician’s ability to see subtle differences between similar colors.