Brunei

Second country after Singapore to receive the Proton Persona sedan

Brunei, 8 April– PROTON revved up its export optimisation plans with the launch of Persona in Brunei. The sedan was launched by the High Commissioner of Malaysia to Brunei Darussalam, Dato Ku’ Jaafar Ku Shaari.

The PROTON Persona, which has been driving sales in the domestic market with over 35,000 bookings since its launch on 16 July 2007, was first exported to Singapore in October last year and is expected to be a key factor in PROTON’s export optimisation drive.

Brunei has been a good market for PROTON and the company sees it as a potentially strong growth market and is confident of Persona’s performance in the country.