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June 16, 2008 -- Recently, World Brand Lab has released the top 500 most valuable brands of china in 2008, among which Geely ranked in successive four years and stood the first among self-owned automobile brands with its RMB 6.288 billion assets.
DETROIT, 2008-06-12 -- General Motors announced personnel moves today in support of its four retail channels: Chevrolet; Premium (Cadillac, Hummer, Saab); Buick-Pontiac-GMC; and Saturn. The moves streamline the organization by combining or eliminating job functions. This will help the brands better deliver world-class products to customers, and build value for GM and its dealers.
The following appointments are effective July 1st; however these individuals will begin to transition into their new roles immediately.
Reporting to Ed Peper, North America vice president, Chevrolet Channel will be:
* Kim Kosak, general director, advertising and promotions. This is essentially a continuation of Kim's current responsibilities.
* Premiere: Opel Insignia is first model to bear revised emblem
* Tradition: “Blitz” lightning bolt has adorned Opel cars for 45 years
Rüsselsheim, 2008-05-20 -- A fresh, bold car requires an equally striking emblem. So when the Insignia debuts in July at the London Motor Show it will sport a refined logo that heralds a new era for Opel in innovation, technology and design.
ATLANTA, May 14, 2008 – For the fourth year running, America’s most affluent consumers have declared Porsche the most prestigious car available today. The Luxury Institute’s 2008 independent nationwide survey of luxury auto brands rated Porsche® tops against eleven of the world’s most prestigious car brands. Lexus and Mercedes ranked second and third, respectively.
Zurich / Rüsselsheim, 2008-05-15 -- As of June 1, Joe Jacuzzi (40) will be responsible for all brand, product development and technology communications for GM Europe (GME). In his new function as General Director GME Product and Brand Communications, Jacuzzi will move to Ruesselsheim Germany, and will also be the lead communications executive for the Ruesselsheim campus.
- Rene Kreis appointed Director of Opel Communications
- Stefan Weinmann to head up Communications Operations
LISBON, May 8, 2008 -- Nissan Motor Co., Ltd., has announced the creation of the new Infiniti Business Unit (IBU), which will be based in Atsugi city, Kanagawa prefecture, Japan. The IBU will be headed by Akihiro Otomo, corporate vice president, who will be responsible for the brand’s global operation.
The new IBU was established in April 2008 to enhance the global operation of the Infiniti luxury brand. The aims of this business unit are to solidify global business operations for Infiniti, ensure consistent development of the Infiniti brand globally, and drive profitable growth for Infiniti around the world. The IBU encompasses the fields of product planning, technical development, purchasing, quality, manufacturing, marketing, sales and aftersales.
DETROIT, 2008-04-16 – General Motors announced today that its U.S. marketing and field operations will be more strongly aligned into four retail channels: Chevrolet; Premium (Cadillac, Hummer, Saab); Buick-Pontiac-GMC; and Saturn. Each channel will be focused on continuing to deliver world-class products for their customer and build value for GM and their respective dealers.
GM announced the appointment of four new leadership positions to direct activities within this organization, effective June 1:
* Ed Peper, 46, is appointed North America Vice President, Chevrolet Channel.
* Susan Docherty, 45, is appointed North America Vice President, Buick-Pontiac-GMC Channel (BPG).
* Mark McNabb, 47, is appointed North America Vice President, Premium Channel.
Awards Honor Top New-Auto Brands Based on Consumer Perception Data from KBB Marketing Research
Woodcliff Lake, NJ, March 20, 2008 -- Amidst the various festivities taking place during the 2008 New York International Auto Show, Kelley Blue Book (kbb.com) -- the leading provider of new- and used-vehicle information -- announced last night that BMW was the winner of two 2008 Kelley Blue Book Brand Image Awards. Richard Brekus, General Manager, Product Planning & Strategy, BMWNA, accepted the awards on behalf of the German automaker at the gala event held last evening.
FOUNTAIN VALLEY, Calif., 02/18/2008 -- Hyundai’s Super Bowl advertisements did the best job of boosting brand opinion according to two leading marketing research firms. The Nielsen Online MegaPanel Survey, post-game study showed that 43 percent of respondents had improved their opinion of the Hyundai brand – the highest of any automotive advertiser. In addition, in comScore’s 2008 Super Bowl post-game survey, Hyundai garnered a 45 percent increase in net brand improvement, the highest figure of any Super Bowl advertiser.
DOMESTICS STILL HOLD BRAND PERCEPTION CROWN IN NEW TRUCK MARKET
IRVINE, Calif., December 6, 2007 – Kelley Blue Book Marketing Research today announces the third-quarter truck segment results of its new-vehicle consumer automotive perceptions study, Brand Watch. According to the study, in-market truck shoppers still believe that domestic brands embody many of the qualities and perceptions they are looking for in their next new vehicle.
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Automakers: Latest Makes and Models on Auto Spectator