BMW X6

BMW of North America Banking on Dynamic Hologram of World's First Sports Activity Coupe to Reach Target Consumers in Financial Community

Woodcliff Lake, NJ, April 29, 2008 -- BMW of North America and its advertising agency GSD&M Idea City are rolling out a 3-D virtual vehicle tour to herald the arrival of the first-ever BMW X6. Going direct to target consumers with a hologram of the vehicle, the world's first sports activity coupe will be featured in prominent buildings in New York City's financial district over a four-week period.

Introducing the All-New BMW X6 xDrive35i and BMW X6 xDrive50i

Woodcliff Lake, NJ, April 7, 2008 -- BMW has once again introduced a ground-breaking idea to the world and the creation of a new segment with the debut of its all-new X6 Sports Activity Coupe. This all-new addition to BMW's very successful SAV line redefines the very notion of a coupe -- with five doors and four sculpted seats, a higher ride and loads of cargo space. It defies coupe conventions in one jaw-dropping look, combining coupe agility and SAV versatility, taking the coupe to a higher level.

2009 BMW X6 Sports Activity Coupe: Introducing the All-New BMW X6 xDrive35i and BMW X6 xDrive50i

Capacity will increase to 240,000 vehicles by 2012

Spartanburg, USA, 03/10/2008 -- The BMW Group is investing US$ 750 million in an expansion of its Spartanburg plant. The move will raise production capacity from 160,000 to 240,000 units by 2012 and boost the company's total investment in the plant to US$ 4.2 billion. The plant will grow in size by 140,000 m² - or 60 per cent - to 370,000 m², and 500 new jobs will be created on site.

The expansion will also lead to a hike in purchase and export volumes into and out of the NAFTA region, which will contribute considerably to the BMW Group's natural hedging strategy.