BMW Group

Challenging established concepts, hazarding visions.

06/10/2008 -- Successful design arouses desire. In order to achieve this, it is more crucial than ever before that car manufacturers create the conditions that allow customers to establish a close relationship with their cars. Therefore, designers seek ways to promote and intensify people's identification with their car that reach beyond pure aesthetics. In the premium segment in particular, customers demand cars that stir emotions and allow them to express their individuality.

BMW GINA Light Visionary Model

BMW Group presents itself with the film industry in an international cooperation

Cannes/Munich, 05/13/2008 -- May 15 marks the start of the 61st International Film Festival in the eternally glamorous town of Cannes on the coast of southern France. The BMW Group is right in the middle of things, a competent partner for the German, European and global film industry.

Poster "Quinzaine des Realisateurs" 40th Anniversary

The Munich-based company has a long tradition of cooperation with the film industry: alongside classic product placements, the BMW Group has also consistently supported the rise of young film talent both in Germany and world wide.

BMW Group confirms earnings and sales volume targets for 2007