Berlin

Turin 07/05/2008 -- The Fiat 500 continues to get itself talked about and once again in innovative and spectacular style. In the heart of Berlin at the legendary Checkpoint Charlie, on the corner of Friedrichstraße, the new Italian cult car calls out to passers-by from the top of a huge advertising cube with videos, messages in lights and giant hoardings.

From two hoardings, each measuring 288 square metres, the Fiat 500 invites passers-by to send a text (password “Fiat 500”, number 84000). The result is a 20 metre message strip with scrolling messages and greetings that also appear live on the homepage of the new Fiat 500 via Rss-Feed.

Visiting 17 Countries In 40 Days

Martorell, 28-04-2008 -- Since last 2 April, when the new SEAT Ibiza made its world debut at the Martorell Prototype Centre, three spectacular rigs equipped with glass showcases, a colourful light show and interior cameras have been making an intense, exciting tour around Europe in order to show off SEAT’s new model before its commercial launch.

New SEAT Ibiza on Display All Over Europe in Three Rigs

Highlights:
# Europe’s largest capital cities will get a close look at the new SEAT Ibiza
# The spectacular motorcade will travel a total of 50,000 kilometres
# The “Ibiza Tour” will visit more than 30 cities in Spain

Stuttgart -- Nov 16, 2007 -- With its excellent start, the Mercedes-Benz Fashion Week Berlin 2007 has successfully established itself among the top international fashion events and will in January 2008 once again make its stages and catwalks available to famous couturiers and creative young designers.

Every second, around the world, Michelin’s green energy saving tires help to reduce fuel consumption and thus CO2 emissions

30/10/07 -- Beginning on October 30, 2007, giant meters will be projected in four major cities in today’s modern world — Berlin, New York, Paris and Shanghai. These meters will show in real time the fuels savings and reductions in CO2 emissions since 1992 — when this revolutionary technology was first introduced — thanks to Michelin’s low rolling resistance tires.