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ATP, Mercedes-Benz Partnership to Conclude at the End of Current Agreement in December 2008

By admin - Posted on September 28th, 2007
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* Sponsorship to conclude at end of present agreement on December 31, 2008
* Mercedes-Benz and ATP draw a positive conclusion

Stuttgart, Sept. 28, 2007 -- Mercedes-Benz has decided to conclude the current three year contract with the ATP (Association of Tennis Professionals), first initiated in 1996, at the end of 2008. Against the background of a revised brand positioning concept and changes in communication structures, the focus in the sponsoring activities of Mercedes-Benz is changing too. In future, the emphasis will shift to activities in golf, equestrianism and soccer as well as fashion and lifestyle.

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