American Idol

Sporty New Look For 2009

DEARBORN, Mich., May 13, 2008 – The hot-selling Ford Focus debuts a new coupe version for the 2009 model year Wednesday on American’s hottest television show – “American Idol.” This marks the first time Ford has ever revealed a new product on prime time television.

2009 Ford Focus Coupe: To Debut on Wednesday's 'American Idol' Episode

Highlights:
* The 2009 Focus coupe is set to debut on “American Idol” on Fox on Wednesday.

Ford Employees Are ‘Drive One’ Stars As Ford Touts Its Lead In Quality, Safety, ‘Green’ And Smart Technologies

DEARBORN, Mich., April 7, 2008 – Ford employees will be the stars this week on American Idol, as the company introduces a new and far-reaching marketing initiative called “Drive One” to underscore to consumers its leadership in quality, safety, “green” and smart technologies.

Highlights:
* Ford introducing comprehensive new marketing platform called “Drive One”
* Effort showcases Ford’s leadership in quality, safety, “green” and smart technologies
* Ford employees to star in TV and web advertising, which begins Tuesday during American Idol