2008 Toyota Prius

May 15, 2008 - Tokyo - Toyota Motor Corporation (TMC) announced today that worldwide cumulative sales of the Toyota Prius—the world's first mass-produced gasoline/electric hybrid vehicle—have passed the 1 million mark, with approximately 1,028,000 units sold as of the end of April this year*1.

Toyota Prius Plug-in (PHEV) Hybrid Prototype

Currently, Prius sales are robust in more than 40 countries and regions, particularly in Japan and North America.

11/30/2007 -- Torrance, CA -- Toyota announced mid-year price adjustments to manufacturer's suggested retail prices (MSRP) today for the 2008 model year Toyota Yaris, Prius, RAV4, and 2009 Camry and Camry Hybrid.

The 2008 Yaris Liftback and Sedan receive an average price increase of $50, or 0.4 percent. The new base MSRP for the Yaris Liftback ranges from $11,350 for the base grade with five-speed manual transmission to $13,925 for the Yaris Liftback S model with four-speed automatic transmission.

2008 Toyota Prius Touring Edition

The base MSRP for Yaris Sedan ranges from $12,225 for the base grade with five-speed manual transmission to $14,450 for the S model with four-speed automatic transmission.

Best-Selling Gas-Electric Hybrid Expands Its Options And Availability For 2008

October 1, 2007 – Torrance, CA - The Toyota Prius, the best-selling gas-electric hybrid vehicle in the United States and the world, becomes an even better value for 2008 with additional option packages. Furthermore, Toyota has increased availability of Prius at a time when concern is increasing over high fuel prices.

2008 Toyota Prius Touring Edition