Mitsubishi Outlander

2008 Mitsubishi Outlander Earns Top Safety Pick from IIHS

admin — Thu, 21 Aug 2008 08:08:21 +0000

Cypress, Calif., August 20, 2008 -- The Insurance Institute for Highway Safety (IIHS) today awarded its "Top Safety Pick" to the 2008 Mitsubishi Outlander, after the crossover SUV earned the top rating in all three of the Institute's crashworthiness evaluations.

2008 Mitsubishi Outlander ES

"When you add Outlander's superior crash protection to its combination of styling, performance, fuel efficiency, and value, it doesn't take a back seat to any vehicle in the crossover segment," said EVP of Sales and Marketing Dan Kuhnert. "We're extremely pleased that the IIHS has confirmed our commitment to safety."

Mitsubishi Debuts "Phenomenal Four" Campaign from New Advertising Agency

admin — Thu, 14 Aug 2008 09:14:14 +0000

"In a world overwhelmed by high gas prices, come four heroes armed with MIVEC technology from Mitsubishi... the Phenomenal Four... four cars, four cylinders, no compromises."

August 8, 2008, Cypress, Calif. -- Mitsubishi Motors North America (MMNA) today announced it will launch an all-new integrated national advertising campaign to support its lineup of fuel-efficient four-cylinder vehicles: the Lancer and Galant sedans, the Eclipse coupe, and the Outlander crossover SUV. The "Phenomenal Four" campaign marks the creative debut of MMNA's new advertising agency of record, the Traffic agency. "We wanted to present Mitsubishi as a positive and fun to drive option that provided both fuel efficiency and performance" said John Powers, president of Traffic.

2008 Mitsubishi Lancer, Mitsubishi Outlander Receive Industry Recognition for Versatility, Technology and Appeal

admin — Thu, 01 May 2008 08:18:41 +0000

Mitsubishi Motors' Global C-Segment Platform Continues To Drive Brand As Demand Within Compact Vehicle Segment Increases

CYPRESS, CA, April 30, 2008 -- As the market demand for compact vehicles increases with the help of rising gas prices, sales of Mitsubishi Motors' Lancer and Outlander vehicles continue to drive the brand's caché. Built on the same global C-Segment platform, the two model lines accounted for 44.2 percent of Mitsubishi Motors North America's (MMNA) total sales in the calendar year 2007.

2008 Mitsubishi Lancer GTS

2007 Was Mitsubishi Motors' Best Sales Year Since 2004

admin — Sat, 05 Jan 2008 10:28:30 +0000

CYPRESS, Calif., Jan. 3 /PRNewswire/ -- Mitsubishi Motors announced today that calendar year 2007 (CY07) sales were 128,993, an 8.8% increase compared to 2006 and Mitsubishi's best sales year since 2004.

In December, sales of the fuel-efficient Mitsubishi Lancer sedan were 1,537, up 49.4 percent, marking the ninth monthly sales increase for Lancer in the past ten months. Overall December sales this year were 5,904, a decrease of 40.4 percent compared to December 2006.

Other 2007 sales highlights:

-- Mitsubishi Outlander sales for the year were 23,285, up 103% from 2006.
-- 2007 calendar year Mitsubishi Lancer sales were up 61%.
-- Mitsubishi Eclipse Spyder convertible sales were up 8% for the year over 2006.

2008 Mitsubishi Outlander

admin — Tue, 18 Dec 2007 13:12:38 +0000

CYPRESS, Calif. -- For 2008, the Mitsubishi Outlander offers a compelling blend of driven-to-thrill dynamics, bold styling, and five-or seven-passenger versatility. Outlander features the segment's first flap-fold tailgate for easy loading and several user-technology firsts for the compact SUV segment.

The Outlander is based on a new performance-engineered global platform derived from the foundation of the Mitsubishi Lancer and next-generation Lancer Evolution models.

2008 Mitsubishi Outlander ES

Mitsubishi Motors Announces Production, Sales and Export Figures for October 2007

admin — Wed, 28 Nov 2007 15:27:59 +0000

Tokyo, November 27, 2007 — Mitsubishi Motors Corporation today announced global production, as well as domestic sales and export figures for October 2007.

Total global production came in at 124,136 units, an increase of 14.8 percent over October 2006 and marking the eighth consecutive monthly increase since March this year. Production volume in Japan increased 10.1 percent to 75,316 units, the thirteenth consecutive month of year-on-year growth. This growth was driven by a 28.8 percent increase in output (26,378 units) of the new Mitsubishi Lancer for the Russian, North American, and Middle East and African markets and by a 147.9 percent increase in output (14,789 units) of the new Mitsubishi Outlander for the U.S., European and Chinese markets.

Mitsubishi Unveils All-New Mitsubishi Lancer Evolution at Los Angeles International Auto Show

admin — Thu, 15 Nov 2007 10:09:39 +0000

Also on Display, Mitsubishi Premiere Vehicles All-New Mitsubishi Outlander 2.4L SE and Mitsubishi Concept-cX

November 14, 2007 -- CYPRESS, Calif. -- Mitsubishi Motors North America (MMNA) today debuted to North America the all-new and much-anticipated 2008 Lancer Evolution. Building on the success of the all-new Mitsubishi Lancer launched in spring 2007, and the all-new Mitsubishi Outlander crossover SUV, Mitsubishi introduces the high-performance 2008 Mitsubishi Lancer Evolution, which was recently awarded Popular Mechanic's 2008 Automotive Excellence Award (Fun to Drive category.) Also making their North America debuts are the new Outlander 2.4L SE and the innovative Concept-cX.

Team Mitsubishi Alcan Claims First Victories

admin — Thu, 04 Oct 2007 08:05:04 +0000

2007 Mitsubishi Outlander CUV to carry leading time-speed-distance rallyists on Arctic adventure

October 2, 2007 -- PORTLAND, Ore. -- Team Mitsubishi Alcan took the overall victory in the Gran Prix Imports Oregon 1000 Rally on Sunday, September 23. The event featured over 1,000 kilometers of SCCA Time-Speed-Distance RoadRally competition.

"It was a long weekend, but it was a great rally and a great chance to get comfortable working in our new Outlanders," said team driver April Smith.

Mitsubishi Motors North America 2007 September Sales Up 17.6 Percent

admin — Wed, 03 Oct 2007 09:59:52 +0000

Mitsubishi Experiences Best September Since 2003

CYPRESS, Calif., Oct. 2 /PRNewswire/ -- Mitsubishi Motors North America, Inc., (MMNA) today reported September sales of 12,102 units, up 17.6 % from last year's September volume of 10,287. Calendar year-to-date sales are 105,826 up 17.4% compared to last year's first-nine-months total.

Sales of the fuel efficient 2008 Mitsubishi Lancer sedan and the Mitsubishi Outlander crossover sport utility continue to lead the way:

-- Mitsubishi Lancer sales were 2,372 units, up 9.4% from last September's volume; and up 77% from last year's CYTD volume.
-- Mitsubishi Outlander closed at 1,624 units, up 148% from last year's volume; and up 172% from last year's CYTD volume.