Subaru of America Reports Strong February 2008 Retail Sales

Subaru Impreza sales up 24 percent; Subaru Legacy sales up 13 percent; 9.6% gain in Retail sales minus Fleet

CHERRY HILL, N.J., March 3, 2008 /PRNewswire/ -- Subaru of America, Inc. today reported February sales of 12,907 total units. With retail sales higher than February 2007, both the Subaru Impreza and Subaru Legacy model lines recorded gains over the same period last year.

Sales of Subaru vehicles are up over the same period in 2007, led by strong sales of the company's Impreza, Legacy sedan and Tribeca models. February retail sales (not including fleet sales) improved over 9.6% versus prior year. Fleet deliveries are expected to be made up later in the year.

  Model                        Volume            % v 2007
  Total Legacy Sedan           1469              +13%

  Total Outback                3786              -15%
  (incl. Legacy Wagon)

  Total Impreza                3642              +24%

  Total Forester               2971              +3%

  Total Tribeca                1038              +8

Tim Colbeck, vice president of sales for Subaru of America said, "It's great to see such a strong showing from our new models. It is also pleasing to see close to a 10% gain in consumer sales for the Subaru brand as a whole."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2005. For additional information visit subaru.com.

Source: Subaru of America, Inc.

Bookmark/Search this post with:

 •    •    •    •    •    •    •    •    •    •