SEAT’s New Saloon Car Will Be Called “EXEO”

Competing In The B-Segment

Martorell, 20-06-2008 -- SEAT’s new saloon car will be called “EXEO”. Its market launch that is scheduled for 2009 marks a new highlight in the history of the Spanish brand, which is expanding its model range towards new segments. The SEAT EXEO is an elegant, dynamic saloon with high quality and outstanding technology that faithfully reflects SEAT’s personality – design, sportiness and liveliness.

Highlights:
- In addition to the saloon, there will be a family version
- To be wholly manufactured at the Martorell plant

The name EXEO is advanced, forceful and technological, which signals excellence and is highly suggestive of driving pleasure.

Faithful to SEAT’s Mediterranean roots, the new name stems from the Latin word “Exire”, meaning ‘to go beyond’, ‘to go further’. The name differs from all the other range denominations, and indicates the beginning of a new period for the company, that takes the brand into an all new segment. The successful names of the models of the current range will be maintained.

The SEAT EXEO is a B-segment model which does not replace the SEAT Toledo.

Source: SEAT

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