SEAT Ibiza Rock’n’Roll Contest Has Three Winners

From More Than 100 Entries Received

Martorell, 18-04-2008 -- SEAT’s national contest to mark the launch of the Ibiza Rock’n’Roll has finally ended. The three winners were chosen after much debate from the more than 100 videos sent to the ibizarocktv.es webpage.

Highlights:
- The prize for the winners is a SEAT Ibiza and their spot broadcast on TV
- Massive participation and high quality of the proposals received
- Innovative initiative that rewards the creative talent of the participants

SEAT’s innovative initiative has been unique in both Spain and all of Europe. Ordinary citizens were invited to produce a spot centred on the Ibiza Rock’n’Roll, dancing to the popular song “Greased Lightning”. The winning entries are currently being shown on television.

It was a difficult choice for the jury, made up of director and screenwriter Bigas Luna, José Corbacho, Olivia Molina and Javier “Poty” Castillo, owing to the enormous talent displayed by the participants.

Bigas Luna was the spokesman for the jury, and commented on the highlights of each choice:

Nº 1 – ‘Musical Spot SEAT Ibiza Greased Lightning’, produced by Israel López:
“For its brilliant visual idea, that manages to draw the consumer's attention to the product, and its strict adherence to the competition guidelines. Also for its outstanding choreography and production.”

Nº2 – ‘Cars, grease, emotion and Rock’n’Roll’, produced by Eric de Gispert: “For its freshness and irony – the underlying tone meant to captivate the consumer”

Nº3 – ‘Draw your Ibiza’, produced by Miquel Ardevol Verdiell: “For the simplicity and seemingly effortlessness of its flawless production, and its extreme originality that directly connects with mainstream trends”.

A SEAT Ibiza goes to each winning spot. Besides, the winner and several finalists get to see their work broadcast on television, as part of the new SEAT Ibiza advertising campaign. All submitted entries can also be viewed on the ibizarocktv.es website and SEAT’s official webpage, seat.es.

Jury president Bigas Luna underlined “the high level of participation and quality of most of the entries, as well as the significance of participating via the internet, which the consumers can relate to”. Furthermore, he urged the winners and all participants to continue creating and telling stories “using their talent and the audiovisual supports made possible by the enormous range of new technologies.”

Pedro Catena, Director of SEAT Spain, and one of the driving forces behind this innovative competition, said “we are proud of this ground-breaking effort, which has changed the communication rules between the brand and its consumers. We would like to congratulate all the participants for their work and their creativity”. Pedro Catena was also a jury member, along with Flocelo Puig, Client Services Manager of SEAT’s advertising agency Atletico Internacional.

The winners will be presented with their prizes during the Madrid Motor Show, which is being held from 24 May to 1 June 2008.

Source: SEAT

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