SEAT to Merge Dealers into Single Company

TOMÁS VILLEN, APPOINTED DIRECTOR GENERAL OF SEAT MOTOR ESPAÑA, S.A.

Martorell, 09-11-2007 -- Under the umbrella name of SEAT Motor España, S.A., the Spanish car manufacturer will establish a new company bringing together all dealers owned by it in Spain. This company will be created within the more general strategic reorganisation SEAT is carrying through, so as to utilise to the full the potential synergies between these dealers, while at the same time improving efficiency.

The new 100% SEAT-owned company comprises nine company-owned dealerships in the main Spanish cities with an overall staffing level of 600 people. Annual sales of these dealerships total approximately 15,000 units, accounting for 10% of all SEAT sales on its home market.

This new company – with headquarters in Madrid - will be headed by Tomás Villen, who will take up the post of Director General of SEAT Motor España, S.A., as of 10th November 2007.

Forty-two-year-old Villen holds a Law degree and has spent practically his entire career in the car industry, beginning in 1991 at Peugeot, where he held various commercial posts. Later in 2000 he joined Rover and Land Rover España where he was head of sales. In the same year he went to the BMW Group in Spain, first as head of sales, and in 2004 as Director General of the brand in Madrid. He held this latter post until his appointment as Director General of SEAT Motor España, S.A.

Villen says “taking up this post is both a challenge and opportunity to make a contribution to the commercial targets SEAT has set itself. I shall be bringing all my energy and experience in this highly competitive sector to the job”.

According to Berthold Krüger, SEAT’s Commercial Vice-President, the reorganisation of SEAT’s dealerships stems from the Spanish car manufacturer’s strategic aim to become sales leader in the Spanish market. “Something to which this merger will contribute, since it will enable the brand to get a larger market share in Spain and thereby a positive financial impact in the company’s bottom line” he stated.

Source: SEAT

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