A1GP World Cup of Motorsport Goes HD

London, Great Britain, June 23, 2008 -- A1GP World Cup of Motorsport enters a new era as the 2008/09 season approaches, moving to the forefront of technology by becoming one of the first international racing series to offer its World Feed TV Broadcast in High Definition (HD).

A1GP is carried by more than 45 broadcast licensees worldwide, reaching nearly 180 countries and territories around the globe. They will all now be given the option to receive A1GPs host broadcast in HD, while broadcasters without HD channels will still be able to receive the Standard Definition feed.

The World Feed is generated in a state of the art HD Outside Broadcast facility that is transported around the globe to each race event to ensure the series continues to provide top quality television, regardless of its location. From there, pictures from 60 cameras situated around the track, in the pits and on the A1GP cars can be selected for broadcast.

The highly experienced crew consists of 130 production staff and engineers, who are all specialists in their fields. The international broadcast team is dedicated to capturing the essence of A1GP's racing action, along with all the vibrant characters in the paddock and the colour of each competing nation.

As well as offering pictures in HD, there are a number of exciting new developments set to enhance A1GP's TV broadcast next season. A1GP Productions have been working closely with the designers of the new A1GP Powered by Ferrari car since its inception to integrate new and exciting On Board Camera positions. There will also be further telemetry available from the car, alongside more advanced TV graphics to give viewers a greater insight into the efforts of the driver inside the cockpit.

Richard Dorfman, Director of Broadcasting: "It's an extremely exciting time for A1GP as we head into the 2008/09 season with plenty of interesting developments in the pipeline. We are always looking at ways to enhance the television viewers' experience, and we are proud to be at the cutting edge when it comes to quality TV production as A1GP continues to lead the way in motorsport broadcasting."

ABOUT A1GP WORLD CUP OF MOTORSPORT
Pitting nation against nation in the World Cup of Motorsport, A1GP unites 23 countries in a competition where human bravery, skill and excellence determine victory. Racing identical single-seat cars, the deliberately equalised technology allows countries as diverse as the USA, Lebanon, France, China and South Africa to compete on a level playing field.

With three days of on-track action, an A1GP event offers a rare opportunity for fans to interact with teams and drivers. Exclusively inclusive, A1GP brings the thrill of international motorsport to billions of fans across the globe.

Now preparing for its fourth season, A1GP takes in a mix of established world-famous venues plus exciting new state-of-the-art facilities and tight twisty street circuits, delivering high-speed adrenalin fuelled action at every turn.

Source: A1GP

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