PROTON to Launch Special Edition Model

SHAH ALAM, 15 August 2008 – PROTON will launch a special edition of its award winning car “best model of the year 2008 by Frost & Sullivan” this month offering further improvements on the variant’s features with added comfort and luxury factors.

The new special edition model has been enhanced with a distinctive design for a sleeker and sportier look, yet modest enough to suit the young at heart. Enhancements have been made to both the model’s interior and exterior while still maintaining its value for money positioning.

Interior enhancements include leather seats and trimmings, GPS, Auto Cruise system, dual airbags and ABS while exterior modifications comprise full bodykits, new alloy rim design, silver matte door handle, black bezel head lamp and exclusive body colors.

While the special edition model will only be launched this coming 26 August, customers are invited to visit any of PROTON’s showroom nationwide where their sales personnel will enlighten them with details of the special edition model.

Bookings made from 15th to 31st August 2008 will come with an exclusive early bird gift package and you will get the luxury to drive the car back to your home town during the coming Hari Raya festive season

About PROTON

PROTON, established in 1983, is Malaysia's largest manufacturer of automobiles. With operations in key market centers from UK and Western Europe to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences. The offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, as well as the world-renowned sports cars from Lotus.

PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. PROTON cars are now steadily on track to achieving the mission for the future, gearing up to achieve the promise of a marquee which build cars with passion and soul; cars which are a delight to drive and a pleasure to own.

Source: PROTON

Bookmark/Search this post with:

 •    •    •    •    •    •    •    •    •    •