Proton Edar Launches 10th Servis Mesra Outlet

Petaling Jaya, 5 May 2008 -- Proton Edar Sdn Bhd today launched its 10th Servis Mesra outlet in Damansara Jaya. Servis Mesra is a collaborative Service Centre concept between Proton Edar and Petronas via the latter's service station network. This collaboration enables PROTON to reach out to its customers outside the coverage area of Proton Edar's service branches and Authorized Service Dealers.

The Servis Mesra Damansara Jaya 2, located at the Petronas Station in Jalan SS22/48, is also Proton Edar's 35th service centre in the country. The centre will cater for the residential and business areas around the Petaling Jaya and Damansara Jaya locale. The outlet is just within 300 meters from the commercial area of the Damansara Utama township, school and housing areas.

The Servis Mesra centre is part of Proton Edar's initiative to get closer to the customers as asserted in the Proton i.care programme. According to Encik Mohamad Shukor bin Ibrahim, Chief Executive Officer of Proton Edar, "The Proton i.care programme has shown much positive and encouraging response from the market. In view of this, the year 2008 will see Proton i.care reaching out to more PROTON customers."

"Servis Mesra amplifies our commitment to the Proton i.care programme in improving every quality aspect of our business," continues Encik Mohamad Shukor.

Proton Edar aims to launch at least four more Servis Mesra outlets within the 2008 and 2009 period. Some of the outlets identified are the Petronas Service Stations at KM3 Jalan Kuala Krai in Kota Bharu, Kepayan in Kota Kinabalu, Sungai Sibiyu in Bintulu, Sarawak and in Jalan Stutong, Kuching Sarawak.

About PROTON
PROTON, was established in 1983, and is Malaysia's 1st National manufacturer of automobiles. With operations in key market centers from UK and Western Europe to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences. The offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, as well as the world-renowned sports cars from Lotus.

PROTON's inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. PROTON cars are now steadily on track to achieving the mission for the future, gearing up to achieve the promise of a marquee which builds cars with passion and soul; cars which are a delight to drive and a pleasure to own.

Source: PROTON

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