Nissan Revamps Its NISMO Tuner-Parts Business

TOKYO, January 24, 2008 – Nissan Motor Co., Ltd. announced that it has rationalized the tuner-parts operations under its affiliate, Nissan Motorsports International Co., Ltd. (NISMO), where its light-tune parts business was fully transferred to parent-company Nissan.

The revamp allows NISMO to focus on its core strengths and expertise to develop high-performance heavy-tune parts that cater to a dedicated customer base of tuners and racing enthusiasts.

The light-tune parts business had been transferred to Nissan to better serve a larger customer base, by leveraging Nissan's wider dealer network country-wide. Nissan's customers can now find professional tuning service and NISMO-branded tuner parts for an enhanced driving experience at any Nissan dealership across the country.

The first light-tune part that will become available at Nissan dealerships is the “NISMO S-tune”, customized to the requirements of the Nissan Tiida.

With a growing customization and tuner market combined with a wider distribution network for its NIMSO-branded specialty parts, Nissan is expecting strong growth. Looking ahead, Nissan is also exploring expansion plans to overseas markets for its tuner-parts business.

In October 2006, the NISMO-branded merchandize business had already been transferred to Nissan, and retails at Nissan dealerships country-wide.

Source: Nissan

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