Nissan North America Announces February 2008 Sales
NASHVILLE, Tenn., March 3, 2008 -- Nissan North America, Inc. (NNA) today reported sales of 86,219 units in February versus 85,218 units in February 2007, down 2.9 percent on a daily sales rate basis.
NISSAN HIGHLIGHTS
-- Nissan-brand vehicles saw sales of 76,151 units, a 3.2 percent decrease on a daily sales rate basis compared with last year's 75,514 units sold. On a total monthly volume basis, February 2008 was the best February sales month on record. Excluding fleet sales, February sales were up 2.9 percent on a daily sales rate basis.
-- The all-new Nissan Murano crossover saw a record February, with sales of 10,074 units, in its first full month on sale.
-- The Nissan Rogue crossover continued to see solid sales, with 5,223 units sold.
-- The Nissan Versa subcompact experienced a record February with sales of 5,708 units, as did the Nissan Altima family of midsize vehicles, with sales of 23,363 units.
INFINITI HIGHLIGHTS
-- Infiniti sales declined by 0.4 percent on a daily sales rate basis, with 10,068 units sold, as compared with last February's 9,704 units. Infiniti also posted a record February in 2008 in terms of total monthly sales volume. Excluding fleet sales, sales were up 2.1 percent on a daily sales rate basis.
-- Sales of the Infiniti G Coupe increased 79.7 percent versus the prior year, with sales of 1,657 units.
-- The all-new Infiniti EX crossover sold 919 units in its second month on the market.
NNA INFORMATION
-- Combined sales for Nissan and Infiniti of 86,219, compared with last February's sales of 85,218 units, marked a decrease of 2.9 percent on a daily sales rate basis but achieved a record February on a volume basis.
In North America, NNA's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on NNA and the complete line of Nissan and Infiniti vehicles can be found online at www.nissannews.com.
NISSAN DIVISION SALES
February February Monthly DSR CYTD CYTD CYTD DSR
2008 2007 % Change 2008 2007 % Change
Nissan Division
Total 76,151 75,514 -3.2 144,112 149,194 -5.3
Versa 5,708 5,125 6.9 11,317 9,622 15.3
Sentra 7,309 8,291 -15.4 14,479 16,169 -12.2
Altima 23,363 22,114 1.4 44,998 46,508 -5.2
Maxima 4,540 4,224 3.2 8,337 8,417 -2.9
350Z 1,092 1,495 -29.9 1,963 2,697 -28.7
Total Car 42,012 41,249 -2.2 81,094 83,413 -4.7
Frontier 4,661 5,136 -12.9 8,725 9,956 -14.1
Titan 3,794 6,058 -39.9 7,486 11,284 -35.0
Xterra 3,548 4,850 -29.8 7,062 9,904 -30.1
Pathfinder 3,765 4,999 -27.7 6,698 9,828 -33.2
Armada 1,851 2,571 -30.9 3,528 5,160 -33.0
Rogue 5,223 NA NA 10,658 NA NA
Murano 10,074 8,100 19.4 15,763 14,595 5.8
Quest 1,223 2,551 -54.0 3,098 5,054 -39.9
Total Truck 34,139 34,265 -4.4 63,018 65,781 -6.1
North American
Produced 59,762 65,919 -13.0 115,728 131,902 -14.0
Car 40,920 39,754 -1.2 79,131 80,716 -3.9
Truck 18,842 26,165 -30.9 36,597 51,186 -29.9
Import 16,389 9,595 64.0 28,384 17,292 60.9
Car 1,092 1,495 -29.9 1,963 2,697 -28.7
Truck 15,297 8,100 81.3 26,421 14,595 77.4
INFINITI DIVISION SALES
February February Monthly DSR CYTD CYTD CYTD DSR
2008 2007 % Change 2008 2007 % Change
Infiniti
Division Total 10,068 9,704 -0.4 18,712 18,668 -1.8
G Sedan 4,085 4,345 -9.7 7,455 8,666 -15.7
G Coupe 1,657 885 79.7 3,208 1,655 90.0
M 1,581 1,961 -22.6 3,004 3,497 -15.8
Q45 0 5 -100.0 0 13 -100.0
QX56 941 772 17.0 1,741 1,563 9.2
EX 919 NA NA 1,609 NA NA
FX 885 1,736 -51.1 1,695 3,274 -49.3
Total Car 7,323 7,196 -2.3 13,667 13,831 -3.2
Total Truck 2,745 2,508 5.1 5,045 4,837 2.2
COMBINED NISSAN AND INFINITI SALES
February February Monthly DSR CYTD CYTD CYTD DSR
2008 2007 % Change 2008 2007 % Change
TOTAL VEHICLE 86,219 85,218 -2.9 162,824 167,862 -4.9
Total Car 49,335 48,445 -2.2 94,761 97,244 -6.5
Total Truck 36,884 36,773 -3.7 68,063 70,618 -7.5
Selling Days 25 24 50 49
*All numbers include Hawaii.
Source: Nissan North America, Inc.

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