2010 Ford Taurus

2010 Ford Taurus Delivers New Design, Class-Leading Technologies and Features at an Affordable Price

The new 2010 Ford Taurus delivers industry-leading technologies, exceptional craftsmanship and an award-winning engine packaged in an all-new design that rivals German luxury sedans but at an affordable price.

2010 Ford Taurus: Ford’s new flagship, the 2010 Ford Taurus, will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans 2010 Ford Taurus: Ford’s new flagship, the 2010 Ford Taurus, will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans

Highlights:
* Available this summer, Taurus features an impressive suite of technologies never before offered in the non-premium large car segment including Cross Traffic Alert, Collision Warning, MyKey™ parental programmability, EasyFuel™ capless refueling, SecuriCode™ Keyless Entry, Ford SYNC® and Voice-Activated Navigation with SIRIUS® Travel Link™. Other features new to Taurus include Adaptive Cruise Control, Blind Spot Information System (BLISTM), Rain-Sensing Wipers and Intelligent Access with Push Button Start
* The new Taurus is available in three trim levels: SE, SEL and Limited, offering customers more choice and convenience with unmatched technology with the Ford brand value

Available this summer, the new 2010 Taurus will offer three trim levels: SE, SEL and Limited. Starting at $25,995, including destination and delivery, the new Taurus starts out at the same entry level price as the 2009 model.

“Taurus personifies the Ford brand promise – an engaging driving experience, expressive design, class-leading technologies, all offered at an unmatched value,” said Jim Farley, Ford’s group vice president of Marketing and Communications.

The 2010 Taurus comes standard with Ford’s proven Duratec 3.5-liter V-6 and comes paired with a choice of two new six-speed automatic transmissions which includes an option of SelectShift®. This optional transmission offered on the SEL and Limited series features racing-inspired shift control paddles mounted on the steering wheel, while offering the convenience of conventional automatic operation, or a manual shift mode.

The SEL series comes equipped with 18-inch painted aluminum wheels, heated exterior mirrors, supplemental park lamps and chrome exhaust tips. The Limited series adds to the SEL appointments with standard leather seats, 19-inch chrome clad aluminum wheels, 10-way power driver and passenger seats, reverse sensing and a premium sound system with SYNC.

A selection of optional customer-focused technologies also will be available on the 2010 Taurus, including:

* Adaptive Cruise Control
* Collision Warning
* Intelligent Access with Push-Button Start
* SecuriCode™ Keyless Entry
* MyKey™
* Auto High Beams/ Rain-Sensing Wipers
* Easy Fuel™ Capless Fuel Filler
* Blind Spot Information System (BLIS™)
* Cross Traffic Alert
* Ford SYNC®
* Multi-Contour Seats

The new Taurus underscores the Ford brand promise to bring technology to market at an affordable price. It also builds on its legacy of safety leadership by incorporating a comprehensive array of passive and active features to help protect its passengers.

“Taurus raises the bar on the full-size sedan segment with an unprecedented offering of technologies typically reserved for luxury cars. The premium craftsmanship and attention to detail, combined with outstanding driving experience will redefine what customers should expect in a full-size sedan,” said Farley.

The Ford Taurus SEL series will begin at $27,995 and the Taurus Limited series will begin at $31,995. The 2010 Ford Taurus will be built at Ford’s Chicago (Ill.) Assembly Plant and will be available in dealer showrooms in the summer.

Additional images from the 2010 Ford Taurus Photo Gallery:

2010 Taurus Technical Specifications

BODY
Construction	Steel unibody
Final Assembly Location	Chicago Assembly Plant
POWERTRAIN AND CHASSIS
ENGINE
Type	3.5-liter V-6
Manufacturing location	Lima Engine Plant, Ohio
Configuration	60 degree V-6, Aluminum block and heads
Intake Manifold	Composite, split plenum
Exhaust Manifolds	Cast iron
Crankshaft	Forged steel
Redline	6,700 rpm
Idle Speed in Drive	620 rpm
Throttle Body	65 mm, electronic
Valvetrain	DAMB, 4 valves per cylinder, intake variable camshaft timing
Valve Diameter	Intake: 37mm; Exhaust: 31mm
Pistons	High temperature cast aluminum alloy with low-friction coated skirts, low tension rings
Connecting Rods	Cracked powder metal
Ignition	Pencil coil
Bore x Stroke	3.6 x 2.4 in. / 92.5 x 88.7mm
Displacement	213 cu. in. / 3,496 cc
Compression Ratio	10.3:1
Horsepower	263 @ 6,250 rpm(estimated)
Horsepower Per Liter	75
Torque	249 lb.-ft. @ 4,500 rpm (estimated)
Recommended Fuel	87 octane unleaded
Fuel Capacity	19 gallons
Fuel Injection	Sequential multi-port fuel injection
Oil Capacity	5.5 quarts with filter
Recommended Oil	GF4, 5W-20
Emission Control	Closed loop with catalyst
ENGINE
Federal Standards	Tier II/Bin 5 tailpipe, T2e evaporative
California Standards	ULEVII tailpipe, L2e evaporative
DRIVETRAIN
Layout	Front-wheel drive and All-Wheel drive
TRANSMISSION
Standard	6-speed SelectShift™Automatic overdrive
Gear Ratios
1st	N/A
2nd	N/A
3rd	N/A
4th	N/A
5th	N/A
6th	N/A
Reverse	N/A
Final Drive	FWD 2.77/ 3.16, AWD 3.16/ 3.39
SUSPENSION
Front	Macpherson strut and rear facing L-shaped lower control arm with isolated subframe and stabilizer bar
Rear	Independent multi-link suspension coil over shocks; stamped steel lower control arms and cast upper control arms
STEERING
Type	Power rack and pinion
Steering Column	Power tilt/telescope
Ratio	17:1
Turns, lock-to-lock	2.98
Turning circle curb-to-curb	12.05m /Â 39.7 ft.
BRAKES
Type	Standard 4-wheel ABS (4 channel); Traction control; Optional AdvanceTrac® ESC
Front	Disc
Swept Area	N/A
Rear	Disc
Swept Area	N/A
Power assist	Yes
WHEELS AND TIRES
SE	17-inch painted 8-spoke aluminum wheels, P235/60Rx17 BSW tires
SEL	18-inch 8-spoke aluminum wheels, P235/55Rx18 BSW tires
Limited	19-inch 10-spoke chrome-clad aluminum wheels, P255/45Rx19 BSW tires
EcoBoost™ Excluisive	20-inch 5-spoke Premium painted aluminum wheels, P245/45Rx19 BSW tires
DIMENSIONS (inches unless otherwise noted)
EXTERIOR
Wheelbase	112.9
Vehicle length	202.9
Vehicle width (without mirrors)	76.2
Vehicle height at curb	60.7
Track width, front/rear	65.3 / 65.5
INTERIOR
Seating capacity	5 passenger
Headroom
Front row	39.0
Second row	37.8
Legroom
Front row	41.9
Second row	38.1
Shoulder room
Front row	57.9
Second row	56.9
Hip room
Front row	56.3
Second row	55.8
WEIGHTS AND CAPACITIES (pounds unless otherwise noted)
Total passenger volume	102.2cu.ft.
Total interior volume	122.3 cu.ft.
Luggage capacity	20.1 cu.ft.
Maximum towing capacity (properly equipped)	1,000
Base curb weight
FWD	N/A
AWD	N/A
Power-to-weight ratio (lbs/hp)
FWD	14.22
AWD	14.94
FUEL ECONOMY (city/hwy)
AWD	N/A
FWD	N/A

Specifications subject to change.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 224,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, visit ford.com.

Source: Ford Motor Company (DETROIT, Jan.11, 2009)

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