Panel to Address Global Branding at Heavy Duty Dialogue 2008

October 17, 2007, RESEARCH TRIANGLE PARK, N.C. – A panel discussion focusing on “Global Branding Trends, Challenges and Possible Solutions” will be featured at Heavy Duty Dialogue ‘08, scheduled for Monday, Jan. 21, 2008, at The Mirage, Las Vegas, Nev.

With its theme of “Insight: The Future of the Global Commercial Vehicle Industry,” HD Dialogue ‘08 will be an exceptional business conference for executives in the commercial vehicle industry.

The HD Dialogue ’08 agenda will include a panel of leading industry experts sharing their views and strategies for multi-national, multi-brand and global marketing of products and companies. Moderated by Barb Murphy, president of Weyforth-Haas Marketing, the panel will also describe major developments in the industry along with addressing roadblocks to effective marketing and ways to overcome those hindrances.

“Barb and her panel will offer attendees an in-depth look at global marketing strategies based on their combined years of branding and marketing experience and their substantial knowledge of the commercial vehicle industry,” said Tim Kraus, president and COO of the Heavy Duty Manufacturers Association (HDMA).

Panelists include:

* Mike Brown, vice president of strategic marketing, YRC, World Wide
* Walt Delevich, vice president, SKF Marketing Communications and Branding
* And others

Organized by the board of directors of the Heavy Duty Manufacturers Association (HDMA), HD Dialogue ‘08 will continue the event’s tradition of offering a stellar line-up of analysts and industry leaders forecasting the future of the global commercial vehicle industry. More information and online registration are available at the HDMA Web site, www.hdma.org.

The Heavy Duty Manufacturers Association (HDMA) has served the strategic needs of its 172 member companies and the commercial vehicle industry since 1983. A market segment association of the Motor & Equipment Manufacturers Association (MEMA), HDMA’s mission is to be the industry’s primary advocate for the members of the commercial vehicle supplier community. With a continuous focus on its members, HDMA strives to advance the image and interests of the industry and its member companies. More details are available at www.hdma.org.

MEMA (www.mema.org) represents more than 700 motor vehicle product manufacturers with nearly 12,000 U.S. plant locations and 1.2 million workers. Together, these companies keep the U.S. automotive and truck industry supplied with the components that enable it to produce some 17 million vehicles annually and keep the 232 million vehicles on the road with replacement products and services. MEMA supports its members through its three market segment associations: Automotive Aftermarket Suppliers Association (AASA), Heavy Duty Manufacturers Association (HDMA) and Original Equipment Suppliers Association (OESA).

Source: MEMA

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