The Lancia Café Will Be Present at Cannes Film Festival 2008

Turin 15 May 2008 -- For the first time, Lancia will be present at the Cannes Festival, due to take place from 14 to 25 May. The occasion will be marked by the Lancia Café, a meeting space set up on the beach of the Hotel Majestic where those taking part in the event will be able to meet and enjoy light brunches in a sophisticated, relaxing setting.

The Lancia Café will also welcome professionals and luminaries of the cinema (actors, producers and distributors) in addition to reporters and representatives of TV stations and the French and international press. Every day, the beach will provide the setting for meetings, interviews and press conferences for the films in the official competition, “Un Certain Regard” and “La Quinzaine des Réalisateurs”. A fleet of Lancia Phedra cars, Lancia's stylish Italian range leader that has been appointed the Official Car of the Lancia Café, will also process along the Promenade de la Croisette.

Lancia’s participation in the 61st edition of the Cannes Festival is part of a communication campaign started back in 2006 that sees Cinema as a cultural medium through which the make can convey the values embodied by its cars: Italian style, quality of life on board, original and innovative solutions, elegance and temperament.

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