Lancia Is Main Sponsor of “AltaRomAltaModa”

28 January 2008 -- Lancia is Main Sponsor of the twelwth edition of “AltaRomAltaModa” from 27 to 31 January, an event that will turn the capital into a stunning “catwalk” occupied by a succession of fashion parades, shows and work sessions in ready-to-wear, accessories and jewellery.

The organisation will be provided with a fleet of thirteencars – Lancia Musa and Lancia Thesis models, worthy representatives of the excellence of Italian styling and elegance. Lancia branded wines will be served on all cocktails of the event.

The Rome celebration proposes a sumptuously original calendar that combines the “conventional” fashion parades of haute couture, and a series of “performances”, experimental representations that set clothing at the centre of an event that is art-cum-spectacle. Alongside the great names of international fashion, an important place will be taken by young stylists representing the commitment of Alta Roma to promote and grow young fashion talents. “AltaRomAltaModa” also promotes contemporary art and protects all those technical competencies and working procedures that have made Italian Style famous throughout the world, just as attention to detail and craftsmanship have always been a hallmark of Lancia.

So, a must-see event of international appeal which Lancia had to be part of, confirmation of its special focus on the world of fashion.

Source: Lancia

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