Lancia at the 31st Bologna Motor Show

Lancia at the 31st Bologna Motor Show

28/11/2006 -- The Lancia stand at the Bologna Motor Show will celebrate the brand’s centenary with an attractive display in the shape of a veritable ‘Maison Lancia’, with the Lancia Musa, new Lancia Ypsilon, Lancia Thesis and the Lancia Delta HPE Concept car on the catwalk.

Ambassadors of what Italy is capable of, these cars all share an extraordinary stylistic beauty, becoming precious jewels or haute couture fashion, to be chosen and worn in the ‘Lancia boutique’, with its elegant polished black floor, rich steel details and the balanced contrast of the graphics colours on the walls.

And like a fashion house proper, the stand has a catwalk where beautiful models show off the first Lancia Collection of thirty articles designed by Italian stylists to the public. The sound track for the fashion show has been composed by two famous Italian DJs, who are well-known all over the world: Stefano Fontana and Claudio Coccoluto. Together with design and cinema, the fashion world is one of the three areas in which the brand is involved this year with important initiatives to celebrate its Centenary: from ‘Moda Milano’ to the 63rd Venice Film Festival, Casa del Cinema in Rome and the recent ‘Torino Film Festival’, right down to the ‘Lancia Tour Italian Design’.

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