Lancia Main Sponsor of the 64th Venice International Film Festival

Turin, May 22nd, 2007 -- Lancia will be main sponsor of the 64th Venice International Film Festival to be held on the Venice Lido from 29 August to 8 September 2007. This is the second year in a row that Lancia has sponsored the Festival.

“After our positive experience last year, Lancia will continue to cultivate its association with cinema because cinema is style, class, elegance, tradition and innovation", says Olivier François, chief executive of Lancia Automobiles. "It is a perfect synergy, a project that links the seventh art to our brand".

Lancia will supply the Festival organisation with its prestigious Musa, Phedra and Thesis models to accompany personalities and film stars as they move about the Lido. The cars will carry images of the Golden Lion statuette and the Italian flag. In addition, the brand will be present at the Venice Festival with a number of new initiatives involving the public.

With its sponsorship of the 64th edition of the Venice International Film Festival, Lancia confirms its choice of cinema as a cultural reflection of the brand values expressed by its cars: style, quality of life on board, original, innovative solutions, personality, elegance and attitude. Lancia's success lies in this technological and human capital. Becoming a partner of the most important Italian cultural event, confirms its commitment to upholding the values of Italian made products.

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