Kia Motors America Announces February 2008 Sales

IRVINE, Calif., March 3, 2008 -- Kia Motors America (KMA) today announced February sales of 21,988 units and year-to-date sales of 43,343 units.

Kia Rio and Kia Spectra sold 2,875 units and 5,133 units respectively, both increases over the same period last year. Kia Rondo, recently recognized as a "Best Value" on the Parents Magazine and Edmunds.com Best Family Cars list, sold 3,616 units, also an increase over the same period last year.

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2007, KMA recorded its 14th consecutive year of record U.S. sales. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site -- kia.com.

                 MONTH OF FEBRUARY            YEAR-TO-DATE
  Model           2008       2007            2008       2007

  Rio            2,875      1,641           5,584      3,265
  Spectra        5,133      4,545           9,991      8,818
  Optima         2,806      2,906           6,792      5,107
  Amanti           184      1,226             383      1,793
  Sportage       3,551      3,937           6,615      7,411
  Sorento        1,369      3,348           2,582      6,308
  Sedona         2,454      4,981           4,554     11,928
  Rondo          3,616        928           6,842      1,406

  Total         21,988     23,512          43,343     46,036

Source: Kia Motors America

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