PROTON Persona, PROTON Saga Drive PROTON's Domestic Sales

31/10/2007
PROTON Persona, PROTON Saga Drive PROTON's Domestic Sales

SHAH ALAM, - PROTON's pride and joy, the Persona, and its 50th Merdeka promotion model, the SAGA, have boosted PROTON's domestic sales and strengthened its position in the market.

Bookings for the Persona have reached 19,615 units in the three months that it was introduced while bookings for the SAGA have topped 26,618 units.

"We're pleased with the reception of these two models which underscore that we are moving in the right direction in terms of our manufacturing philosophy and have indeed produced the right car for the right market at the right price," said Managing Director Dato' Syed Zainal Abidin Syed Mohamed Tahir.

"The good response is also indicative of the growing belief and confidence in PROTON and its cars," he added.

As high as 77 per cent of the bookings of 26,618 SAGAs have been delivered while nearly half of the Persona bookings have been fulfilled, with 9,280 out of the 19,615 bookings delivered.

Syed Zainal said in view of the overwhelming response to the SAGA Merdeka promotion launched in March for a one-time only offer of RM 26,999, PROTON will continue to produce the SAGA to meet this high demand.

In view of this demand, the current waiting period for the SAGA is about one to two months from booking. The popularity of the Persona, however, has resulted in a waiting period that ranges from 1.5 months to 2.5 months for the base line model, 2-3 months for the medium line and 3-4 months for the high line.

The high line variant is a hit with customers and the waiting period for this is longer due to the demand that has exceeded PROTON's expectation, he added.

The Persona, which is the fifth fully built model by PROTON, has become one of the fastest-selling cars in its stable. Built with the PROTON i.CARE philosophy, the Persona was designed with the customer and the market in mind.

The Persona is also making waves in Singapore, the first country to which the Persona was exported.

Syed Zainal said PROTON is confident of the continued popularity of the Persona and SAGA and urged customers to place their bookings fast. PROTON, on its part, will increase and speed up production to cut down the waiting period.

Source: Proton

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